On June 18, Snapchat owner Snap launched the latest version of its generative AI technology, allowing users to see more realistic special effects when using their phone cameras to film themselves.
Snap is best known for its augmented reality (AR) “lenses,” which allow Snapchat users to add digital effects to their photos and videos. The app offers a wide variety of lenses with themes ranging from simple filters to complex AR experiences.
Snap's new version of AI is called Lens Studio. It uses artificial intelligence to understand the user's surroundings and create appropriate AR effects. This allows users to create Snapchat videos with more realistic and impressive AR effects.
Snap's chief technology officer, Bobby Murphy, said the upgraded Lens Studio will reduce the time it takes to create AR effects from weeks to hours and allow for more complex creations.
Sharing in an interview, Bobby Murphy said the highlight of the new tool is to both expand the creative space and simplify the operations. Therefore, new users of the application can still easily create unique content without investing too much time.
Although Snap is much smaller than other competitors in the same field like Meta, they believe that focusing on AR innovation will create a competitive advantage and attract new users. The strategy seems to be working, as Snapchat's user base has grown strongly in recent years.
AR lenses are also attracting attention from advertisers, who see the potential to reach new customers through creative AR experiences. Snap is partnering with brands to create sponsored AR lenses, which is a win-win for both parties.
Snap’s AR strategy could have a significant impact on the social media industry. It could lead to an increase in the popularity of AR on social media platforms and encourage other companies to develop their own AR technologies. Additionally, it could lead to the emergence of new and more innovative advertising formats.
According to Intellectual Property and Innovation
Source: https://doanhnghiepvn.vn/cong-nghe/snap-ra-mat-cong-nghe-ai-nang-tam-trai-nghiem-thuc-te-ao-tang-cuong-ar/20240619115949595
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