Southeast Asia Commercial Joint Stock Bank (SeABank, stock code SSB) and Visa International Card Organization signed a Strategic Cooperation Agreement on May 24, 2024. The agreement aims to bring the best digital payment solutions, data capabilities and expertise to help SeABank fulfill its vision of becoming one of the leading payment service banks in Vietnam. This cooperation continues to further strengthen the comprehensive cooperation relationship between SeABank and Visa, while opening up new steps to promote stronger card product development, thereby contributing to promoting the Bank's digital payment solutions.
 |
Accordingly, on the basis of the payment activities that have been built, Visa will support SeABank to continue to orient and deploy effective strategies to promote stronger payment product development, especially prioritizing implementation on digital platforms, contributing to promoting digital payments by focusing on 5 main pillars: Improving customer experience journey for card products and services on digital platforms; Improving card products and services; Optimizing the card service ecosystem on digital platforms; Improving efficiency and creativity in communication about card products and services; Improving risk and fraud management in card issuance and payment activities. Ms. Le Thu Thuy, Vice Chairwoman of SeABank's Board of Directors, said: "As part of the Digital Convergence strategy, SeABank always prioritizes the digitization of products, services and business operations. Over the years, with the companionship of Visa, SeABank has made strong changes in card services and made an impression on customers. Expanding cooperation with Visa on digital payment development plays an important role, creating a premise for SeABank to continue to increase efficiency, operational safety and enhance customer experience when using card products and services on digital platforms". Visa's 2023 study recorded that 56% of consumers participating in the survey carried less cash than in 2022, showing a rapid shift from cash to convenient digital payment methods in Vietnam, opening up many opportunities to develop card products and services. Ms. Dang Tuyet Dung - Director of Visa Vietnam and Laos believes that this cooperation will have many breakthroughs when improving quality and risk management for card products and services are top priorities. "The strategic cooperation between Visa and SeABank opens up opportunities for SeABank to develop its product and service system, creating new steps in applying digital payment technology and modern payment habits for customers. In the coming years, Visa and SeABank will continue to cooperate comprehensively, contributing to promoting the cashless economy and the national digital transformation," said Ms. Dung. In recent years, the cooperation between SeABank and Visa has created strong changes in SeABank's card services. With the companionship of Visa, SeABank has launched card lines including: Signature, SeATravel, SeALady, SeAEasy, SeAGolf, BRG Elite with many privileges for all customer segments. The Bank's total card transaction turnover has grown steadily over the years, with an average annual growth rate of 125%. At the same time, SeABank is also honored to receive many awards for card products and services, such as: Leading bank in card transaction turnover growth for many consecutive years (Visa); PCI - DSS 3.2 on safety and security for payment card systems (Control Case Organization). At the signing ceremony of the Strategic Cooperation Agreement, Mr. Stephen Karpin, President of Visa, Asia Pacific, shared: “We are pleased to cooperate with SeABank in realizing our commitment to enhance the digital payment ecosystem in Vietnam. Partnership is a key element in the journey of development and support for banks to enhance customer experience and strengthen risk management capacity. Visa is committed to accompanying SeABank in the next long-term goals, achieving more achievements”. The expansion of cooperation is expected to help SeABank create a breakthrough in card services and digital payments by improving the product and service system in a diverse, safe, and user-friendly direction, thereby opening up many opportunities towards the future of digital payments, contributing to the national digital transformation.
| About Visa: Visa (NYSE: V) is the world's leader in digital payments, powering payments for consumers, businesses, financial institutions and governments in more than 200 countries and territories. Visa's mission is to connect the world through the innovative, reliable and secure payment network, enabling individuals and businesses to thrive and economies to grow. For more information, visit Visa.com. |
| About SeABank: Following the development strategy of "Digital Convergence", SeABank focuses on digitizing products and services as well as applying technology in internal operations and investing in building modern technology infrastructure to optimize processes, increase operational efficiency, bring customers a different experience of digital banking services, aiming to become the most favorite retail bank. |
Comment (0)