In addition to the impressive competitions, the event also marked an important milestone with the announcement of the new SeAPremium Value Positioning, affirming SeABank's commitment to bringing superior value and different experiences to its priority customers.
Launching the new SeAPremium Value Proposition
SeAPremium is a priority banking service exclusively for individual customers with large assets who have been using the service since 2014 at SeABank. Aiming to bring excellent banking experiences exclusively to this group of customers, SeAPremium has focused its development on putting customer experience first since its inception, as a foundation for creating all service programs and policies, with a team of dedicated consultants, different service quality and gifts worthy of the elite.
In addition to golf privileges, fine cuisine, high-class resorts, airport pick-up and drop-off services, airport lounge services, safe deposit box rentals, etc., in December 2024, SeABank officially announced the new SeAPremium value proposition based on three pillars, including:
- Stability (Safety, sustainability): Ensuring the safety of customers' assets with international prestige assessed by prestigious international credit rating organizations, achieving SeABank's credit rating at Ba3 and Stable outlook (according to Moody's 2024) and long-term strategic vision created by the Board of Directors - pioneers in building timeless values.
- Exclusivity: Brings unique privileges and classy experiences with outstanding incentives at the leading golf course system in Vietnam belonging to BRG Group and a classy lifestyle with international hotel brands: Intercontinental Hanoi Westlake, Sheraton Grand Danang, Hilton Opera Hanoi; privileged early access to investment opportunities from high-end real estate to exclusive financial investment solutions.
- Advisory (Trusted, Specialized): In-depth consulting services from a team of directors, priority customer care specialists and leading experts in finance and lifestyle.
The new positioning is not only a strategic step in improving service quality but also demonstrates SeABank's continuous efforts in bringing long-term value to customers, helping customers connect and develop with the elite community.
SeAPremium Master 2024 - connecting the elite community
Following the success of the 2023 tournament, the SeAPremium Master 2024 golf tournament continues to be held as a special, unique privilege exclusively for SeAPremium customers. The event is where 120 customers demonstrate their top golf talents and interact and connect with successful businessmen, senior managers, and outstanding individuals who share the same passion.
With the message “Complete peace of mind worthy of the position”, SeABank offers SeAPremium customers an opportunity to demonstrate their excellent golf skills and enjoy the emotional atmosphere at one of the top golf courses in Vietnam. Accordingly, SeAPremium customers are invited to play golf completely free of charge at the masterpiece Legend Valley Country Club golf course (Tuong Linh, Kim Bang, Ha Nam). This golf course is evaluated by senior experts Nicklaus Design - the world's leading golf course design company of golf legend Jack Nicklaus - as "the best golf course that Nicklaus has ever built".
The impressive stop “Healthy Body - Peaceful Mind” with tea ceremony experience is a privilege reserved for customers participating in the tournament. Golfers experience Shan Tuyet Tea for the first time - ancient tea trees hundreds of years old on the mountain top, converging the essence of heaven and earth, sharing interesting stories, instructions on how to make, enjoy tea and its wonderful health benefits from artisans. A space that blends traditional and modern cultural beauty in the golf tournament creates an unforgettable impression for customers.
Not only bringing unique experiences, SeABank also gives many meaningful and valuable gifts and prizes worth up to 1.5 billion VND to golfers such as: Honda CRV car and 01 pair of Vietnam Airlines business class tickets worth 200 million VND for the lucky golfer who scores Hole in one in the tournament; Champion Cup and golf voucher at courses belonging to BRG Group and 01 Vietnam Airlines Platinum Card worth 117 million VND for the champion along with many First, Second, Third prizes and technical awards.
After the successful competition, the highest awards went to the golfers: Vu Thi Hanh - Best Gross winner with a score of 83 Gross; Nguyen Van Trung - First in the Signature category; Vu Van Hai - First in the SeAGolf category; Ngo Thi Thuan - First in the SeATravel category; Nguyen The Anh - Nearest to the Pin 06; Le Minh Thang - Nearest to the Pin 15; Ahn Kil Hyun - Longest Drive For Men 03; Do Thi Phuong - Longest Drive For Ladies 12.
Source: https://baodautu.vn/seabank-ra-mat-dinh-vi-gia-tri-moi-danh-cho-khach-hang-seapremium-va-to-chuc-giai-golf-ket-noi-cong-dong-tinh-hoa-d241638.html
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