The seminar "Enhancing the value of National Brands in the global commercial "playground" is coming soon.

In recent years, Vietnam has not only been recognized by the world as a bright spot in the recovery picture but also in building and developing a national brand. According to the assessment of the world's leading brand valuation consultancy - Brand Finance, Vietnam's national brand has a growth rate of 102% in the period from 2019 to 2023. The national brand value in 2023 reached 498.13 billion USD, an increase of 15.6% compared to 2022 and has continuously grown by double digits over the past 5 years, ranking 33rd in the Top 121 strongest national brands in the world. In particular, many leading Vietnamese brands have gradually caught up with global trends.

At 2:30 p.m. on September 26, at its headquarters in Hanoi, the Industry and Trade Newspaper will hold a discussion on "Enhancing the value of Vietnam's National Brand in the global trade "playground""

This is the result of the efforts of over 20 years from the Party's correct policies and guidelines, the Government's drastic and close direction and management, as well as the efforts of the Ministry of Industry and Trade and associations, industries, and enterprises in promoting economic, political, diplomatic, cultural, and social activities, contributing to creating the prestige and position of Vietnam in the international arena in accordance with the orientation of the Vietnam National Brand Program in Decision No. 253/2003/QD-TTg dated November 25, 2003 approved by the Prime Minister.

Building and positioning a National Brand is an inevitable path in the sustainable development journey of every enterprise. However, the reality shows that currently the number of Vietnamese enterprises achieving this title is still modest, even obscure and many Vietnamese products are still struggling with the question: How to position and name products in the global commercial "playground".

To build a national brand of international stature, many opinions say that it requires strong internal strength with overall coordination from central to local levels, from policy mechanisms to the efforts of the enterprises themselves. And especially, to conquer the international market, Vietnamese goods must be "named and shamed" right at "home".

To better understand this issue, on the afternoon of September 27, Cong Thuong Newspaper organized a Policy and Dialogue Program with the theme: "Enhancing the value of Vietnam's National Brand in the global trade "playground".

Guests attending the program:

- Mr. Ta Manh Cuong - Head of Trade Promotion Capacity Development Department - Department of Trade Promotion - Ministry of Industry and Trade

-Economic expert Dinh Trong Thinh

-Ms. Dinh Hoai Giang - General Director of Secoin Construction Materials Joint Stock Company

-Ms. Dang Thi Thanh Phuong - Vietnamese Trade Counselor in Germany

The talk show will be broadcast live on congthuong.vn, Youtube, Facebook platforms.

Source: https://congthuong.vn/sap-dien-ra-toa-dam-nang-tam-gia-tri-thuong-hieu-quoc-gia-trong-san-choi-thuong-mai-toan-cau-348628.html