Saigon Co.op sells on Tiktok for the first time, testing AI technology

The unit also deploys AI (artificial intelligence) technology, also known as "virtual human live streaming sales" to optimize costs, reduce product prices, and support users to shop almost 24 hours a day.

Initially, AI technology will be tested by Saigon Co.op until the end of Lunar New Year (February 5), with an average duration of 10-12 hours a day, after which it will be re-evaluated based on the number of successfully closed orders, views, reach, interactions... to officially deploy on a large scale.

Users can follow the livestream and buy products at www.tiktok.com/@co.opmart.official or https://www.tiktok.com/@benthanhliveshopping and enjoy shocking incentives only available on this livestream with AI technology.

To introduce the above activity, on January 30, 2024, Saigon Co.op and its operating partner, Aeyes Streaming Vietnam Joint Stock Company, organized an Introduction event for the project of livestreaming sales using AI technology. The program was attended by representatives of the Ho Chi Minh City Institute for Development Studies.

AI livestreaming is becoming increasingly popular in the world online market due to its outstanding advantages compared to traditional livestreaming: continuous operation 24/7, simple operation, reducing human effort, thereby bringing optimal prices to customers...

In addition to promoting shopping, AI livestreaming also serves well for customer care purposes, answering questions, product reviews, content creation...

Mr. Le Van Tong - Head of Saigon Co.op Online Business Department said: “ Implementing livestream using AI is a breakthrough in Saigon Co.op's digitalization journey and at the same time, the unit also actively contributes to the overall commercial development goal of Ho Chi Minh City. Hopefully, this new sales trend will bring a more convenient and time-saving experience to consumers .”

Mr. Nguyen Van Linh - Director of Aeyes Streaming Vietnam Joint Stock Company shared, " Livestreaming with AI or livestreaming sales with virtual humans (digital humans) will be performed 24/7, optimizing human resources that conventional livestreaming cannot do.

The three criteria of digital human are that the image must be authentic, the language must be close to the native people and the intelligence in handling and interacting with customers in the most authentic way during the livestream. Sellers can use the “virtual KOC warehouse” with many different characters, costumes, etc. available .

Mr. Truong Minh Huy Vu - Deputy Director of the Ho Chi Minh City Institute for Development Studies directed that it is necessary to promote the scale of sales forms using modern technology: " The form of livestream using AI technology has been applied by the city in a number of previous projects with very feasible results.

This is a form that not only effectively boosts revenue for businesses but also promotes regional agricultural products to a large number of domestic and foreign customers. At the same time, AI technology does not completely replace humans as we are still concerned, but on the contrary, AI helps transform and restructure careers, especially in the information technology industry .

Bao Anh

Source: https://vtc.vn/saigon-co-op-lan-dau-tien-ban-hang-tren-tiktok-thu-nghiem-cong-nghe-ai-ar850848.html