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Launch of LPBank Priority brand and LPBank Visa Signature card

Loc Phat Bank (LPBank) has just officially launched the LPBank Priority brand and the high-end international credit card line LPBank Visa Signature.

Báo Nhân dânBáo Nhân dân21/04/2025

Launch of LPBank Priority Brand and LPBank Visa Signature Card 1.webp

Mr. Dang Cong Hoan, Deputy General Director and Director of LPBank Retail Banking spoke at the event.

Speaking at the event to launch the LPBank Priority brand and introduce the premium LPBank Visa Signature card line, Mr. Dang Cong Hoan, Deputy General Director and Director of LPBank Retail Banking, said: “We believe that with strong investment in technology, people and service quality and a focus on customer experience, LPBank Priority will not only be a premium service brand, but also become a reliable companion, a comprehensive financial ecosystem that helps customers go further on their journey to success.”

The launch of the LPBank Priority brand and the LPBank Visa Signature premium credit card line clearly demonstrates LPBank's sustainable development strategy in diversifying products and improving service quality for high-end individual customers.

This is also a strategic step to anticipate the increasing demand for personalized financial services, thereby affirming LPBank's increasingly solid position in the retail banking market in Vietnam.

Launch of LPBank Priority brand and LPBank Visa Signature card photo 1

Ms. Dang Tuyet Dung - Director of Visa Vietnam and Laos congratulated LPBank on the successful launch of the LPBank Visa Signature premium international credit card.

In the context of the banking industry shifting from a product-centric approach to a customer-centric orientation, LPBank identifies segmentation as a core strategy to promote sustainable growth.

With the aim of meeting the needs, preferences and expectations of each customer group, LPBank focuses on in-depth research from financial behavior to lifestyle, in order to build specialized and optimized products and services for each segment. From mass customers, young customers, retired customers to priority customers..., each segment is designed with a separate experience journey, meeting increasing financial needs.

Developed from a deep understanding of the needs and lifestyles of high-end individual customers, LPBank Priority opens up a comprehensive, specialized and classy priority banking service experience. This is an important foundation for LPBank to realize its goal of becoming the leading retail bank in rural and urban areas on a digital platform, and at the same time be in the Top 5 Priority Banking Services in major cities.

Launch of LPBank Priority brand and LPBank Visa Signature card photo 2

LPBank Priority defines a lifestyle with exclusive privileges worthy of high-end individual customers.

Not only stopping at service experience, LPBank Priority also brings added value in each financial solution. Customers enjoy a system of outstanding preferential policies - designed separately, personalized according to each need, from preferential interest rate policies, free transactions to luxury lifestyle privileges.

This is an outstanding advantage of LPBank Priority in upgrading specialized financial services, helping customers feel secure when they always have financial resources to develop their careers, build a home and enjoy a comfortable retirement for themselves and their loved ones.

Within the framework of the event, LPBank also introduced the high-end international credit card line LPBank Visa Signature with a sophisticated design, integrated with modern technology, security, creating convenience and optimization for customers in financial management and transactions.

Launch of LPBank Priority brand and LPBank Visa Signature card photo 3

LPBank Visa Signature international credit card is a premium card line, specially designed for LPBank Priority customers.

Accordingly, when becoming a member of LPBank Priority, customers will own an LPBank Visa Signature international credit card.

With the message "Affirming class, top privileges", LPBank Visa Signature card opens up to customers unlimited priority incentives such as: Foreign currency conversion fee of only 1% of transaction value; giving 8 free airport lounges/year for cardholders and relatives; giving 1 more airport lounge and unlimited free gifts for every 50 million VND in spending turnover;...

In addition to the above privileges, LPBank Visa Signature cardholders also receive free issuance fees, free annual fees... The program applies from now until October 18, 2025.


Source: https://nhandan.vn/ra-mat-thuong-hieu-lpbank-priority-va-the-lpbank-visa-signature-post873975.html


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