Loc Phat Bank launches LPBank Priority brand and LPBank Visa Signature card, promoting high-end customer service strategy

In the context of the banking industry shifting from a product-centric approach to a customer-centric orientation, Loc Phat Bank ( LPBank ) identifies segmentation as a core strategy to promote sustainable growth. With the goal of meeting the needs, preferences and expectations of each customer group, LPBank focuses on in-depth research from financial behavior to lifestyle, in order to build specialized and optimal products and services for each segment. From mass customers, young customers, retired customers to priority customers..., each segment is designed with a separate experience journey, meeting increasing financial needs.

In this strategy, on April 18, 2025, LPBank officially introduced the LPBank Priority brand and the LPBank Visa Signature high-end international credit card line, marking an important step in the journey of developing the high-end individual customer segment.

LPBank Priority - Full privileges for what you prioritize

Developed from a deep understanding of the needs and lifestyles of high-end individual customers, LPBank Priority opens up a comprehensive, specialized and classy priority banking service experience. This is an important foundation for LPBank to realize its goal of becoming the leading retail bank in rural and urban areas on a digital platform, and at the same time be in the Top 5 Priority Banking Services in major cities.

LPBank Priority defines a lifestyle with exclusive privileges, worthy of high-end individual customers.

LPBank Priority customers will enjoy high-class services from the moment they step into the separate transaction space - a place designed luxuriously, delicately and with a high level of privacy. Each customer is accompanied by a private consultant - a team of highly trained professionals, always ready to listen and support all financial needs in a professional, fast and effective manner.

Not only stopping at service experience, LPBank Priority also brings added value in each financial solution. Customers enjoy a system of outstanding preferential policies - designed separately, personalized according to each need, from preferential interest rate policies, free transactions to luxury lifestyle privileges.

This is an outstanding advantage of LPBank Priority in upgrading specialized financial services, helping customers feel secure when they always have financial resources to develop their careers, build a home and enjoy a comfortable retirement for themselves and their loved ones.

LPBank Visa Signature Card - Affirming class, top privileges

Within the framework of the event, LPBank also introduced the high-end international credit card line LPBank Visa Signature with a sophisticated design, integrated with modern technology, security, creating convenience and optimization for customers in financial management and transactions.

LPBank Visa Signature international credit card is a premium card line, specially designed for LPBank Priority customers.

Accordingly, when becoming a member of LPBank Priority, customers will own an LPBank Visa Signature international credit card. With the message "Affirming class, top privileges", LPBank Visa Signature card opens up to customers unlimited preferential offers such as: Foreign currency conversion fee of only 1% of transaction value; Free 8 free airport lounges/year for cardholders and relatives; Free 01 additional airport lounge and unlimited free gifts for every 50 million VND in spending turnover; Accumulate reward points for all spending transactions and convert them into air miles, air tickets, vacations, etc.; Free airport pick-up and drop-off services. In addition to the above preferential privileges, LPBank Visa Signature cardholders also receive free issuance fees and annual fees.

In particular, priority customer members who open a new LPBank Visa Signature international credit card and meet the program's conditions will have the opportunity to receive a valuable gift of a high-end Samsonite travel suitcase worth VND 6,200,000 or an Accor Plus card - a travel membership card worth VND 6,100,000. The program applies from April 18, 2025 to October 18, 2025. For details, see: https://lpbank.com.vn/ca-nhan/uu-dai/1645.

Mr. Dang Cong Hoan - Deputy General Director and Director of LPBank Retail Banking spoke at the event.

Speaking at the event to launch the LPBank Priority brand and introduce the premium LPBank Visa Signature card line, Mr. Dang Cong Hoan - Deputy General Director and Director of LPBank Retail Banking said : "We believe that, with strong investment in technology, people and service quality and a focus on customer experience, LPBank Priority will not only be a premium service brand, but also become a reliable companion, a comprehensive financial ecosystem to help customers go further on their journey to success".

Ms. Dang Tuyet Dung - Director of Visa Vietnam and Laos congratulated LPBank on the successful launch of the LPBank Visa Signature high-end international credit card.

The launch of the LPBank Priority brand and the LPBank Visa Signature premium credit card line clearly demonstrates LPBank's sustainable development strategy in diversifying products and improving service quality for high-end individual customers. This is also a strategic step to anticipate the increasing demand for personalized financial services, thereby affirming LPBank's increasingly solid position in the retail banking market in Vietnam.

Source: https://thoibaonganhang.vn/ngan-hang-loc-phat-ra-mat-thuong-hieu-lpbank-priority-va-the-lpbank-visa-signature-day-manh-chien-luoc-phuc-vu-khach-hang-cao-cap-163075.html