The 2024 Dien Bien Phu Cherry Blossom Festival is an opportunity to promote the image of Dien Bien people and homeland, attract and call on foreign investors and tourists, including Japan, to explore the possibility of investment and tourism cooperation.
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| Bustling Cherry Blossom Festival - Dien Bien Phu. (Source: VNA) |
On the evening of January 12, at 7/5 Square, Dien Bien Phu City, the People's Committee of Dien Bien Province held the opening ceremony of the 2024 Dien Bien Phu Cherry Blossom Festival with the theme "Experience Pa Khoang - View Cherry Blossoms".
This is a typical cultural event of Dien Bien province, contributing to strengthening comprehensive cooperation between Vietnam and Japan, in the spirit of strategic partnership for peace and prosperity in Asia; strengthening friendship and mutual understanding between the people of the two countries in general, and Dien Bien province in particular.
Attending the opening ceremony were Secretary of the Party Central Committee, Head of the Central Committee for Mass Mobilization Bui Thi Minh Hoai, Mr. Takio Yamada, Ambassador Extraordinary and Plenipotentiary of Japan to Vietnam, representatives of several provinces and cities in the country, and a large number of people of all ethnic groups in Dien Bien province.
In his opening speech, Mr. Vu A Bang, Vice Chairman of the Provincial People's Committee, emphasized that Dien Bien is a historical land rich in patriotic traditions, a border fence of the Fatherland, where 19 ethnic groups live together with unique cultural colors. This is a land blessed by nature with many beautiful, poetic, majestic landscapes, and a harmonious, fresh climate.
10 years ago, in 2014, the Japanese Ethical Association presented Dien Bien province with 1,000 cherry blossom trees - the national flower of Japan, the "land of the rising sun" to plant in the province. The growth process of cherry trees is compatible and develops in accordance with the climate, land and soil conditions of the province.
Cherry blossoms - Dien Bien Phu has now become a brand, an attractive destination, attracting domestic and foreign visitors, enriching the resources and unique tourism products of the province. Thereby contributing to enhancing exchanges, further tightening solidarity and friendship, bringing the image and culture of Japan to the majority of people in Dien Bien province and the Northwest region, forming a tourism development link between provinces in the Northern Midlands and Mountains region in the spirit of Resolution No. 11-NQ/TW, dated February 10, 2022 of the Politburo, is a condition to open up investment cooperation opportunities, helping to promote and spread the image and cultural identity of the ethnic groups of Dien Bien province to international friends. At the same time, strengthening the great solidarity of ethnic groups, creating a joyful and exciting atmosphere, enriching the spiritual life of the people.
The 2024 Dien Bien Phu Cherry Blossom Festival is an opportunity to promote the image of Dien Bien people and homeland, attract and call on Japanese investors and tourists to explore the possibility of investment cooperation and tourism trade. In particular, it promotes the development of Pa Khoang-Muong Phang Tourist Area, making the "Flower Island" one of the attractive destinations for tourists, contributing to enriching the resources and tourism products of Dien Bien. Through this, it aims to introduce, preserve and promote the types of ethnic cultural heritage of Dien Bien province; combine cultural preservation with promoting the potential strengths of tourism, socio-economic development of the province in the period of innovation, integration and development.
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Within the framework of the festival, people and tourists can experience cultural exchange performances, "Sa Ke-Mong Pe" wine party, Thang Co Hotpot - O Den Hotpot, vegetable, fruit, agricultural product market and exhibition of high-quality agricultural products in 2024; culinary competition with the theme "Fragrance of Dien Bien"... Along with that are exciting exchange and sports competitions such as the "Dien Bien Phu Marathon 2024" cross-country race, the Open Kayak Race and cultural space experience activities: playing Karuta cards, playing Hanctsuki bridge... of Japan.
The 2024 Cherry Blossom Festival - Dien Bien Phu will be held from January 12-14. This activity opens many major political, cultural and tourism events of Dien Bien province in 2024 such as: Ban Flower Festival 2024, Dien Bien National Tourism Year, the 70th anniversary of Dien Bien Phu Victory (May 7, 1954 - May 7, 2024), the 115th anniversary of the province's founding (June 28, 1909 - June 28, 2024) and the 75th anniversary of the founding of the Provincial Party Committee (October 10, 1949 - October 10, 2024).
It is expected that this year, Dien Bien will have nearly 170 national and provincial events taking place. This is an opportunity for the locality to achieve the goal of welcoming 1.3 million tourists to promote, call for and attract investment in the tourism sector, thereby gradually turning Dien Bien into one of the tourist centers of the Northern Midlands and Mountains.
(according to VNA)
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