Ngu Binh restaurant sells a bowl of beef noodle soup for 105,000 VND: Only for a specific group of customers?

Báo Tuổi TrẻBáo Tuổi Trẻ05/04/2024


Tô bún bò ở quán Ngự Bình đang gây nhiều tranh cãi khi bán với mức giá 105.000 đồng - Ảnh: DU NGUYỄN

A bowl of beef noodle soup at Ngu Binh restaurant is causing controversy when it is sold at the price of 105,000 VND - Photo: DU NGUYEN

The above comments were sent by Tuoi Tre Online readers after reading the article Controversy over eating at Ngu Binh restaurant, is a 105,000 VND bowl of beef noodle soup expensive or cheap?

After more than 6 hours of posting, the article received nearly 50 comments from readers. Among them, there are still two opposing opinions.

One side objected to the high prices of the dishes at Ngu Binh restaurant, while the other side gave their opinion and further explained why the food at this restaurant was so "expensive".

The price of a bowl of noodles is equal to the income of a worker working half a day.

More than 10 readers "complained" when they saw the price of a bowl of beef noodle soup go up to 105,000 VND at Ngu Binh restaurant.

Reader Le Dinh Khoi jokingly said: "Bun for the king!". Reader Hoa Vang humorously commented: "Too expensive, this bowl of noodles if the restaurant is on a big street, with a decent space, will only cost 50,000 VND. If the wife cooks it at home, it will cost at most 25,000 VND, still very delicious."

Many people also compare the prices of dishes at Ngu Binh with similar restaurants, but the prices are only from 30,000 - 40,000 VND and the food is also 2-3 times more.

Some people even say that this restaurant is only for people with extra money.

Reader Nguyen Van Thoai said: "Eating a bowl of noodles is equivalent to the income of a laborer working half a day..."; while reader Hoang Hoa commented: "Perhaps the restaurant only targets a certain group of people and does not serve the community. That price is too expensive for the majority of people."

A reader visited Ngu Binh restaurant to experience and give his opinion under the post of Tuoi Tre Online:

"I ate. The noodles were delicious, served family style so it took a while. However, I will not eat there again because the bill has a very unreasonable fee, which is a phone call fee to hold a seat of 5,000 VND/person."

Eating at Ngu Binh restaurant is like using luxury goods?

Besides the mixed opinions, many readers agree with the price which is considered "sky-high" compared to the general level at Ngu Binh restaurant.

Reader Nguyen Dung expressed his opinion: "Hue beef noodle soup has hundreds of flavors, the price is expensive or cheap depending on the diner. If you find the flavor of a restaurant delicious, you like it, if it is not delicious, you criticize it.

It is normal that prices that are acceptable to one person and unacceptable to another are also acceptable.

Reader Hong Van compares eating at Ngu Binh restaurant to using luxury goods:

"A famous, branded restaurant with clear prices and legal business is out of the question. It's like using branded goods, the brand value can be thousands of times higher than the actual value of the item."

Bún bò Ngự Bình ảnh chụp năm 2017 - Ảnh: NGUYỄN KHẢI HOÀN

Ngu Binh beef noodle soup photo taken in 2017 - Photo: NGUYEN KHAI HOAN

Many people believe that the expensive dishes in Ngu Binh may be due to the fact that the prices of ingredients, brand value, labor costs, and premises in Saigon are much higher than in other provinces and cities.

Reader Mr. 2 analyzed: "If the price is clear, it's normal. Rich people eat it regularly. Poor people enjoy it for fun or not. The important thing in a dish is the broth, sometimes the price is there, so what?"

Reader Nha Bui said: "Ladies and gentlemen, when you come to Ngu Binh, you not only eat but also enjoy the peaceful and gentle atmosphere, soft music, and a very unique and highly respected dining style. This value makes up the price and cannot be compared with other restaurants."

Some people think that young people with average income should not come here, because Ngu Binh restaurant has been around for a long time and targets high-income customers who like to enjoy the special flavors of Hue dishes.

Cổng vào quán ăn Ngự Bình - Ảnh: HỒ LAM

Entrance to Ngu Binh restaurant - Photo: HO LAM

Many people also think that the reason why Ngu Binh restaurant has existed for so long is because it has a large number of regular customers. They like it and accept the price to come here. If they don't like it, they don't need to come back. If the restaurant has no customers, it will definitely reduce the price.

Even the owner of the restaurant with the account name "Thanh Doan" also explained under the article of Tuoi Tre Online: "The whole country has more than 100 million people, my restaurant is a family restaurant. Just hoping to welcome more than 100 customers a day is tiring."

Reader Coc said: "Actually, in our country, there are many shops that sell quality but have low prices and still attract customers. There are many popular shops but the quality is not high so they have no customers."

As for the readers of Old Fool, nowadays, the demand for delicious, nutritious and cheap is rarely met. And we should not impose our thoughts on all issues on others. This will make it very difficult to build a community.



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