PVFCCo announces Phu My brand identity

This decision marks a strategic start for the brand, aiming to become a business with strengths in agriculture and chemicals that meet international standards, bringing prosperity to customers, partners and the community.

After more than 20 years of construction and development, the brand of PetroVietnam Fertilizer and Chemicals Corporation (PVFCCo) and its key products have left a deep impression on the market, affirming its position as a leading enterprise in the production and trading of fertilizers and chemicals. The brand is trusted by partners and customers and is considered one of the largest and most valuable brands in Vietnam.

With the new strategy and brand identity system, Phu My demonstrates a long-term vision and comprehensive development orientation based on the core values ​​of "Creativity, Sustainability, Professionalism, Efficiency, Sharing".

“Not only to enhance brand value, Phu My also spreads the value of prosperity, affirming its pioneering mission in the trend of green, clean, and sustainable production. This is a strategic step, contributing to shaping the agricultural and chemical industry to become an important pillar of a sustainable economy, building a strong Vietnam, standing shoulder to shoulder with the powers in the region and the world,” the company leader shared.

With the goal of becoming a key enterprise in the field of fertilizer and chemical production and trading with a global mindset, Phu My always puts the prosperity and well-being of customers and partners first. With this new step, the enterprise will not only promote the economy but also aim to accompany and bring joy, happiness and prosperity to customers, investors, employees and shareholders.

Phu My - Sharing prosperity

Containing a profound meaning of the beauty of life and prosperity, the brand name is inherited and transcribed as the call “Phu My” which has been associated with staff, investors, customers, partners and the public for over 20 years. This is also the tone of abundance, beauty and bountiful harvest, contributing to cultivating and creating a prosperous life.

The new identity with the stylized letter Y, represents the philosophy of taking people as the center, symbolizing sharing, joy and success, spreading the spirit of "Sharing prosperity" to customers, employees, partners and the community.

For customers, Phu My constantly innovates to provide quality products, contributing to the prosperity of the lands, thereby creating prosperity in both economic and social aspects for millions of customers. The company constantly expands into new fields, committed to accompanying customers to build and develop a sustainable and prosperous future.

Phu My spreads the spirit of "Sharing prosperity" to customers, employees, partners and the community.

On the basis of commitment to sustainable development, solidarity and harmony of common interests, Phu My accompanies partners from government agencies, suppliers of raw materials and services to industry associations and international agencies. Partners aim to share common values ​​of professionalism, creativity and sustainability to create important impacts on socio-economic development.

Phu My considers people as the most valuable asset. The company always creates conditions for employees to maximize their potential, thereby creating and spreading prosperity to the entire organization and further to the whole society.

Combining development with social responsibility, Phu My constantly contributes to community and social activities, improves living conditions for disadvantaged households, supports environmental projects, and sustainable agricultural development programs. Up to now, Phu My has spent more than 1,200 billion VND on social programs, built tens of thousands of solidarity houses, thousands of educational, medical, cultural, and rural roads and bridges, and supported hundreds of thousands of households, individuals, and students in difficult circumstances due to economic conditions or natural disasters such as storms and floods... These activities demonstrate the commitment to accompany, share, promote economic development, and foster the prosperity of the community and the country.

Creating a sustainable future

Not only spreading prosperity, the new brand also shows the goal of protecting the environment and sustainable development. This is shown through the brand identity that stands out with the main colors of turquoise and orange, bringing a modern, fresh and environmentally friendly look.

In recent years, Phu My has been constantly innovating, bringing practical solutions to "green" the production and business sectors and environmental protection.

Phu My Fertilizer Plant actively and synchronously deploys solutions in the new phase such as: Restarting the high-pressure steam (HP) production cooperation project using a biomass boiler (capacity of 37 tons/hour); optimizing fuel gas sources by converting gas turbine generators to EVN grid power; recovering water energy from the condensate stream of the NH3 workshop...

The brand also includes in its long-term strategies projects to replace raw gas/fuel sources with green Hydrogen, green _NH3 , biomass, and organize the planting of 300,000 trees in the period of 2022 - 2025 nationwide, especially on the islands of Truong Sa archipelago where the climate is extremely harsh and there is a lack of shade trees. These are practical actions that contribute to limiting the factors causing climate change, making a practical contribution to the program to reduce greenhouse gas emissions, towards the "Net Zero" goal that Vietnam has committed to.

Program to plant 300,000 trees throughout the Corporation in the period 2022-2025

In the coming time, Phu My brand will promote corporate governance, risk and volatility, digital transformation, and international market expansion. At the same time, it will use clean energy, convert to energy sources in line with the Government's emission reduction goals, and move towards a sustainable development future.

Source: https://nhandan.vn/pvfcco-cong-bo-nhan-dien-thuong-hieu-phu-my-post852709.html