"The Most Beautiful Summer" and other Vietnamese films all lost money, leaving the box office to foreign films. Vietnamese cinemas have yet to find a way to attract audiences in the summer.
Vietnamese movies no summer movies? The question arises when movies that have a summer atmosphere because of their vibrant or nostalgic nature like Claws good The most beautiful summer all lost
Other Vietnamese films with horror or folk themes have postponed their release dates to fall, Halloween, or October and November to have a better chance of achieving better revenue.
Over the summer, many Vietnamese films with more promising content have just hit theaters. These are two spiritual horror films with folk elements such as Con Cam (October 25), Linh Mieu (November 22) - quite suitable for Vietnamese audiences' taste in the past year, the youth romance film Ngay Xua Co Mot Chuyen Tinh (October 18) adapted from the work of Nguyen Nhat Anh...
The ugly summer of Vietnamese movies
This summer, Vietnamese movies have Fragile flower , The price of happiness c, B4S - Before Love , Flip Side 7: One Wish, Murder on the 4th floor , Claws and The most beautiful summer in theaters
Except for Lat Mat 7, which set a revenue record in the top 2 and top 3 of the Vietnamese box office thanks to the long-standing brand of the series and director Ly Hai, the rest are all brand new and loss-making films.
Murder on the 4th Floor, Claws left theaters after a short time in theaters with revenue of 1.9 billion VND and nearly 3.9 billion VND respectively.
Shown for two weeks, the latest of these is The most beautiful summer just reached 3.6 billion dong.
Not only does the movie have the word "summer" in its title, it also has content aimed at students, with a nostalgic story about youth.
But The most beautiful summer still cannot attract a large Vietnamese audience, except for some older audience groups.
During the cinetours, audiences in their 60s and 70s said they found the film familiar and touching.
Claws is also a suitable summer movie when telling about a group of friends in their 30s on a picnic through the forest. The movie has an adventurous atmosphere, enriched with emotions by pure rock music and many dramatic scenes.
Such a movie is suitable for young audiences, groups of young people going to the cinema together, but unfortunately the survival genre is not welcomed in Vietnam.
But these Vietnamese films sank before the foreign film fever like Doraemon: Nobita and the Symphony of the Earth , Inside Out 2 , Grandma's fortune , Nine Dragons Fortress: Siege of the City , A Silent Land: Day One , Despicable Me 4 ...
Obviously, audiences still go to theaters and come in large numbers to watch foreign films, helping foreign films reach big revenue milestones in Vietnam, which is a sad reality for Vietnamese films.
Summer is not over yet
In the near future, the summer of Vietnamese cinema is not over yet as there are two films scheduled to be released in theaters: Ghost (16-8) and Get rich with ghosts (30-8).
Ghost tells the story of Mrs. Le (Viet Huong), a corpse collector who brings the dead back to their families from the river. But tragedy strikes when Nhung, Mrs. Le's child, is "dragged by a ghost".
Not long ago, Ms. Le was warned by her teacher (artist Trung Dan) about the signs of disaster. What is the mystery behind it that made Ms. Le pay such a high price?
Playing the main role in the film, artist Viet Huong threw herself into a rough, rugged look and soaked herself in water continuously from night scenes to day scenes in Ca Mau. In addition, the film also features actors such as Meritorious Artist Thanh Loc, Cam Ly, artist Dieu Duc...
Still Get rich with ghosts is a spiritual comedy, giving a familiar feeling when telling the story of father and son Lanh (Tuan Tran) and Mr. Dao (Meritorious Artist Hoai Linh).
Lanh is a vagabond, plays cockfighting, plays the lottery and makes a deal with the witch Na (Diep Bao Ngoc) to get rich. Sometimes his father chains his legs and does not let him go out.
It's too early to predict the box office performance of Ghost good Get rich with ghosts. The return of a long-time artist like Hoai Linh to cinema also makes people curious about how the audience will receive it.
The reality of the Vietnamese box office shows that the names of famous actors are no longer a guarantee of revenue. Only the names of directors and producers (like Tran Thanh, Ly Hai, Victor Vu, Thu Trang, Vo Thanh Hoa, Vu Ngoc Dang...) are attractive enough to the audience, but it also depends on the work.
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