Despite little promotion and having to compete with many big rivals in theaters, Korean comedy films still maintain a stable appeal over time in Vietnam.
In recent years, the wave Korean comedy rise, not only causing a fever in its home country but also continuously reaping revenue at the Vietnamese box office.
Entertaining, accessible and popular
Korean comedies have become box office hits in Vietnam recently. Super Hard Job, Air Escape, Suddenly won the lottery, Handsome feels wrong, Laughing across borders ...
The beginning of the success of the Korean comedy wave in Vietnam was Super difficult job from the end of 2019.
This was a big hit for Korean cinema, earning about 120 million USD, more than 14 times the production budget, of which it pocketed 22.3 billion VND at the Vietnamese box office.
Even director Vo Thanh Hoa also remakes it. Super difficult job into film Super easy job (earned 69 billion VND). Not influenced by the original script, the producer based on the Korean film platform and then transformed it to be closer to Vietnamese people.
Or the success of Win the lottery 2022 (earning more than 180 billion VND in Vietnam) made the names of Go Kyung Pyo and Lee Yi Kyung familiar to Vietnamese audiences.
Look at the background and story of Win the lottery You will see that the production cost of Korean films is much cheaper than Vietnamese films today.
If The Bride of a Noble Family Director Vu Ngoc Dang invested a lot in many designer costumes, luxurious settings... Win the lottery almost only focus on filming in one setting, no cost on costumes, no cost on special effects.
The number of characters is small, revolving around only 6 main characters and the supporting characters add about 10 more people.
In addition to the charming comedy pieces, the key element that helps Win the lottery The big winner in the Vietnamese market is the Vietnamese subtitles that are "trendy", easy to understand, funny and close to Vietnamese audiences.
This fever causes Tran Thanh and Hari Won had the opportunity to meet director Park Gyu Tae, the two male leads Go Kyung Pyo and Lee Yi Kyung and the cast and crew. Win the lottery in Ho Chi Minh City.
This year, there are two Korean comedies that also dominated the Vietnamese box office. Handsome feels wrong (57 billion VND) and Laughter Across Borders (nearly 50 billion VND after one week in theaters, surpassing the opening revenue of Suddenly Winning the Lottery).
Both demonstrate the screenwriter's sophistication in capturing the audience's psychology, bringing an easy-to-watch, easy-to-feel story that makes viewers laugh out loud while avoiding cliches thanks to the clever integration of meaningful messages.
The charming comedy pieces are cleverly and densely integrated, from dialogue, situational comedy to physical comedy, continuously leading the viewers' emotions. Thanks to that, the atmosphere of the two films always maintains its excitement, not letting any moment become quiet.
In general, although initially not highly appreciated for its commercial potential due to little promotion and having to compete with many big rivals in theaters, Korean comedy films still maintain a stable appeal over time in Vietnam.
What are the opportunities for Vietnamese comedy films?
Vietnamese comedies have a great advantage in language, culture and everyday stories that are close to domestic audiences.
Movies like Get pregnant wife back, Sister Thirteen, I am your grandmother . Meet the pregnant woman again super cheater meets super fool was successful because it exploited comedic situations from real life, easily touching the audience's emotions.
However, until now, no film has been able to "make waves" at the Vietnamese box office like comedy films. Win the lottery of Korea.
Explain this, Director Luk Van shared: "For me, comedy is the most difficult genre, because although laughter is used to entertain, the filmmaker must be subtle, imaginative and have a sense of humor to make the audience feel that laughter is graceful and not meaningless.
Depending on the audience, filmmakers can cleverly weave hidden meanings into humorous pieces, helping viewers not only laugh but also feel curious and thoughtful after watching.
So in Vietnam, there is no script, actor or director who makes comedy films that make the audience "convinced" like Korea.
Luk Van believes that although Vietnamese comedy films today are not as good as Korean ones, most of them carry positive messages and serve the entertainment needs of the mass audience.
But if Vietnam wants to develop further in the future, it needs a lot of time to cultivate and learn a lot from the international market.
Source
Comment (0)