Online Friday 2024: Stirring up the year-end e-commerce market

From 0:00 on November 29, Online Friday 2024 will officially open the "60-hour nationwide promotion hunting" series with thousands of discounted products, ensuring quality.

The Department of E-commerce and Digital Economy ( Ministry of Industry and Trade ) said that this year's event will focus on bringing consumers online Vietnamese product experiences with many incentives.

The e-commerce experience space at livestream booths in Hanoi promises to be a highlight, where consumers can interact, shop online with thousands of exclusive promotion codes. With the participation of many large enterprises and e-commerce platforms such as TikTok Shop, Shopee, Lazada, Tiki ..., the program will take consumers on a convenient and safe shopping journey.

From November 25 to December 1, TikTok Shop will directly launch an event in response to "Online Friday 2024" with the hashtag #OnlineFriday #TuHaoHangViet on the platform to call on groups of businesses, sellers, and content creators to organize livestream sessions of Vietnamese goods, helping users have the opportunity to access Vietnamese goods easily and reliably.

Typically, the Vietnamese goods “Super LIVE” “Online Friday 2024” will be held at the Hanoi Children’s Palace from November 29 to December 1. In particular, TikTok Shop will conduct 6 consecutive LIVE sessions, designed according to the theme of 6 key economic regions of the country. Vietnamese goods “Super LIVE” “Online Friday 2024” promises to bring quality Vietnamese products, a series of attractive promotions with discounts of up to 50%, meeting the diverse consumption needs of users from all over the country, expanding the response to the Campaign for Vietnamese people to prioritize using Vietnamese goods.

Online Friday 2024 will be held from 0:00 on November 29, 2024 to 12:00 on December 1, 2024. Photo: Minh Quang

This is not only an opportunity for consumers to buy genuine products from Vietnamese businesses, but also an opportunity to support products with strong Vietnamese identity, helping domestic businesses develop sustainably in the e-commerce market.

Online Friday 2024 is not only a promotional event, but also a place to connect technology with consumers, promote consumption of Vietnamese goods and support businesses in the digital transformation process.

Since 2014, Online Friday has been continuously expanding and improving, playing the role of a bridge between the government, businesses, and consumers in developing a sustainable e-commerce market. This year's event, with a series of activities spanning from November 25 to December 1, will continue to bring a vibrant online experience space, helping consumers easily access high-quality Vietnamese products.

Previously, on October 24, the Ministry of Industry and Trade issued a Decision on organizing "National E-commerce Week and Vietnam Online Shopping Day 2024".

Accordingly, National E-commerce Week will be held from November 25, 2024 to December 1, 2024; at the same time, 60 hours of Vietnam Online Shopping Day - Online Friday 2024 will be held from 0:00 on November 29, 2024 to 12:00 on December 1, 2024.

National E-commerce Week and Vietnam Online Shopping Day – Online Friday 2024 are held nationwide. Participants are all organizations and traders as prescribed by law.

Source: https://congthuong.vn/online-friday-2024-khuay-dong-thi-truong-thuong-mai-dien-tu-cuoi-nam-357774.html