According to the list announced and ranked by Forbes Vietnam, Orient Commercial Bank (OCB) was honored in the top 25 leading listed brands in 2024.
OCB leadership representative received the certificate at the event. Photo: VGP/MT
Forbes Vietnam has collected financial data of listed companies on three exchanges: Ho Chi Minh City Stock Exchange (HoSE), Hanoi Stock Exchange (HNX) and Upcom. With the support of Ho Chi Minh City Securities Corporation (HSC) and using Forbes' exclusive method (USA) to calculate brand value, eliminating profits generated from tangible assets to determine the company's profits generated from intangible assets. The company's brand value is further determined from this figure after allocating the brand's contribution coefficient in each industry and the average P/E ratio of that industry at the time of calculation. Forbes Vietnam's calculation method follows the general principle that a company's profits are generated from tangible and intangible assets. Therefore, a company's brand contributes to profits, and this contribution helps determine the company's brand value. OCB is one of seven banks in the entire system honored in the list of "Top 25 Listed Brands in 2024" with a brand value of 130.5 million USD, an increase in value compared to the ranking announced by Forbes Vietnam in 2021. This year, among the award-winning enterprises, the banking sector accounts for an overwhelming proportion, equivalent to 28%. This demonstrates the stability of the industry despite the quite volatile economic situation in recent years. The remaining eleven sectors have one to two representatives. The total brand value of the 25 companies on this year's list reaches nearly 5.3 billion USD.OCB has received the love and trust of many customers.
Sustainable development and pioneering digital banking In recent times, OCB has made a spectacular breakthrough in brand development and business promotion. The bank has always proactively implemented and implemented policies from the Government and the State Bank such as reducing lending interest rates, while continuously offering many preferential product packages as well as supporting the reduction of other fees. Thanks to that, it has received a certain love and loyalty from customers. The bank's brand coverage has also increased day by day as it has been continuously licensed to open new branches/transaction offices nationwide with nearly 200 business units in 48 key economic provinces and cities, thereby making it convenient and easy for customers to access modern financial services. In addition, OCB is also known as a pioneer in digital transformation to improve customer experience. With steady progress, a methodical and professional investment platform, many superior financial products have been introduced, which have been well received and highly appreciated by customers and the market. For example, in May 2024, the new generation OCB OMNI 4.0 version was officially launched, setting a new standard in the digital banking sector with features that meet consumers' optimal needs for speed and convenience. This version uses FIDO security technology, with a powerful encryption algorithm, multi-layer security to sign each transaction, which is considered the safest today. Or the digital bank dedicated to young people, Liobank, has been loved by the Gen Z generation, because of the convenient experience of technology. OCB is also currently the leading unit in implementing Open API. In the overall picture of Open Banking, Open API acts as a bridge connecting banks and partners, allowing them to access and use bank data and services in a controlled, safe and secure manner. Currently, with more than 150 APIs ready to integrate, meeting the diverse needs of partners from many different industries, meeting the needs of all segments of cross-industry and cross-industry corporate customers with strong processing performance, averaging more than 6 million transactions/month since the beginning of 2024. In 2024, in addition to promoting business activities, OCB will especially prioritize implementing a sustainable development strategy, transforming into a pioneering green bank in Vietnam. "In the journey of building and developing, OCB has always been steadfast in its business activities of sustainable, transparent and effective growth. Being honored in the top 25 leading brands in 2024 has contributed to affirming the brand reputation and the trust of the public and customers in the bank.", shared a representative of OCB's leadership at the event. The honoring ceremony was organized by Forbes Vietnam within the framework of the 2024 Brand Conference event with the theme of unique brands for success, gathering leaders and strategists of many large enterprises to discuss strategies for building unique and effective brands in the new era. Source: https://baochinhphu.vn/ocb-duoc-vinh-danh-vao-top-thuong-hieu-niem-yet-dan-dau-nam-2024-10224121221440195.htm
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