With a love for the coffee hills and tea gardens of her hometown, young businesswoman Dang Kim Dang Thy returned from the city to start a business with the desire to increase the value and spread the rich flavor of tea and coffee from Cau Dat. Up to now, she has not only brought the name DalatFarm closer to consumers but also created a livelihood for many local people.
When coffee hills and tea gardens are places that nurture the passion for clean agriculture
Coming from a family with a tradition of farming, Ms. Dang Kim Dang Thy has nurtured her love for tea and coffee since childhood. After completing her university degree and gaining work experience in the city, she decided to return to Cau Dat and establish DalatFarm with her colleagues.
Agriculture is an industry that faces many challenges. From the very beginning, DalaFarm has always wondered how to ensure the stability of output and product quality.
Faced with difficulties, businesses have continuously researched and improved production and business methods, aiming for sustainable agriculture to meet market demand.
Harvesting the “sweet fruit” on the path to sustainable development
After tireless efforts, DalatFarm has had stable growth in the number of customers as well as sales, contributing to making Lam Dong agricultural products more and more popular, especially for consumers who prefer online shopping on e-commerce channels. From there, the brand has linked up with more farmers, expanded production scale and product portfolio, creating more jobs for local workers.
Since 2020, businesses have focused on and invested resources to build a methodical digital transformation plan, focusing on the official Shopee Mall store, considering this an important sales channel in the business model.
Not only thanks to the number of users on Shopee, DalatFarm's growth results also come from the practical marketing and sales tools of this e-commerce platform. For example, Shopee Video and Shopee Live tools have supported businesses to bring a better shopping experience, increasing interaction between brands and customers.
“Purchase agricultural products on Shopee is an effective way to help DalatFarm increase brand awareness and is also a safe and sustainable consumption channel. DalatFarm is known and welcomed by customers. Tea, Arabica coffee and wind-dried persimmons from Cau Dat are the main products and are loved by many customers,” Ms. Dang Kim Dang Thy shared.
Dalatfarm sees Shopee as a strategic partner to expand its customer base and promote products effectively.
At the same time, with exclusive promotions from Shopee, consumers can also access DalatFarm products at affordable prices, helping to increase the number of orders sold. During the double sales on 9/9 and 10/10, DalatFarm stores on Shopee recorded double sales growth compared to the same period last year.
Spreading the value of hometown products with "The Quintessence of Vietnamese Travelogue"
On October 15, Ms. Thy, representing the DalatFarm brand, appeared on the livestream “Shopee – The Essence of Vietnamese Travel” and shared for the first time about the “from farm to cup” philosophy, the livelihood of people in the highlands, as well as the beauty of agricultural products nurtured by Cau Dat soil. In addition, DalatFarm will also introduce products with preferential prices only in the livestream such as Kim Tuyen oolong tea, lotus tea, green tea, Cau Dat jasmine tea, Cau Dat Arabica coffee, wind-dried persimmons, crispy dried strawberries, etc.
Sustainable development trends and products with Vietnamese characteristics will be introduced by DalatFarm through "The Quintessence of Vietnamese Travelogue".
From a business perspective, DalatFarm not only aims for business results but also wants to contribute to promoting the beauty of the region. Ms. Thy believes that “The Quintessence of Vietnamese Travelogue” is an opportunity for businesses and farmers to bring delicious and healthy agricultural products to consumers.
Shopee will join businesses from Dak Lak, Gia Lai, and Lam Dong to support local farmers in promoting products from the Central Highlands forests in the livestream “Shopee – The Essence of Vietnamese Travel” at 12:30 p.m. on October 15. In addition, customers can watch the “Fruit Livestream Party” program taking place at 11 a.m. on the same day on Shopee Live to shop for seasonal fruits at preferential prices, delivered the same day.
Dantri.com.vn
Source: https://dantri.com.vn/doi-song/nu-doanh-nhan-bo-pho-ve-que-lap-nghiep-voi-nuong-ray-gan-lien-tuoi-tho-20241014220847050.htm
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