Trade promotion is still considered to play a key role in supporting and launching Nghe An products to reach a large market. Therefore, since the beginning of the year, the Department of Industry and Trade, the Center for Investment, Trade and Tourism Promotion of Nghe An province have strengthened the connection to consume OCOP products, typical of Nghe An region.
In particular, the units have directly worked with major distributors nationwide such as: Wincommerce, Lotte, Bach Hoa Xanh, Aeon, MM Mega Market, Central Group; At the same time, connecting and supporting Nghe An province's enterprises to participate in programs connecting supply and demand of goods and products nationwide.
Ms. Tran Thi Le - Director of Binh An Agricultural Service Cooperative (Hoang Mai Town) said: Whenever there are trade promotion programs or fairs, regardless of the province or city, she arranges to participate to promote her facility's products. For example, in 2023, the cooperative's products were present at 2 supply-demand connection conferences in Hanoi and Quang Ninh province, along with 3 fairs in Nghe An and other provinces and cities.
After those programs, the unit's products were contacted to supply to a number of store chains in Hanoi, Ha Long 79 Rest Stop (Quang Ninh)...; consumption from there also increased significantly.
Statistics from the Trade Management Department, Department of Industry and Trade show that currently, there are over 20 product manufacturing establishments in Nghe An province that have signed the principle of bringing products into a number of large goods distribution systems. 74/403 products of Nghe An province; 21/96 typical rural industrial products (mostly agricultural products and products processed from agricultural products) have entered the supply chain system such as BigC, MM Mega Market, Lotte, Bach Hoa Xanh, Aeon, Maxi Mart... and the sales introduction points, Nghe An province products of provinces and cities such as: Hanoi, Ho Chi Minh City, Quang Ninh, Ha Tinh, Quang Binh, Quang Ngai, Da Nang, Dak Lak...
In particular, the outstanding products belong to establishments such as: Bien Quynh Joint Stock Company (12 products), Thanh Phuc Clean Vermicelli Company, Luong Son Rice Paper Company (3 products), Pu Mat Medicinal Materials Company (13 products), Do Luong Confectionery Facility (3 products), Lotus Peanuts of Sy Thang Agricultural and Forestry Products Company (2 products), Vinh Ky Yen Oranges of Phu Quy Farm Joint Stock Company...
Some processed agricultural products have found stable export markets, such as tea buds with stable markets in West Asian countries, and fish sauce products consumed in Laos, Japan, and Korea.
Currently, the province has 17 exhibition areas, introduction and sale points of OCOP products in the area (of which, 4 points are supported by the State budget, 13 points are self-invested by the subjects). The exhibition points will continue to be expanded in the coming time.
On average, each year, the unit participates in about 10 fairs and conferences connecting supply and demand with hundreds of Nghe An products selected and promoted throughout the provinces and cities in the South and the North. Particularly in the fourth quarter of 2023, Hanoi and Nghe An will create a space to introduce OCOP products of the two localities on the walking street associated with the 60th anniversary of Vinh City. In early December, a fair of Nghe An commercial products will be held in Vinh City with about 300 booths... This is expected to be a boost in stimulating shopping at the end of the year.
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