"Every year when I make Tet ao dai, I feel pressured. I'm always afraid that the new ao dai design won't be as beautiful as the old one or won't have its own style," designer Quy Cao shared. The 9X designer created his first ao dai collection for the Year of the Tiger after winning the Fashion Designer award at FashUP 2021 and performing at Fashion Week. This time, his Luon Vong ao dai design quickly became a notable phenomenon.
The whole family wears Quy Cao's modernized ao dai for Tet 2025
Ha Nhat Tien's Soap Ao Dai uses the flower and snake motifs of the year At Ty 2025
Not only is it loved by many celebrities, but the street wear style of the designer from Binh Thuan has also become one of the most "viral" ao dai models of the 2022 Tet ao dai season. With a new way of making the familiar ao dai both easy to wear and unique, strange but still fashionable, Quy Cao has contributed to helping young people change their perspective on ao dai when they wear it everywhere. The loose-fitting design can be worn by anyone regardless of weight, body shape, height or gender. The ao dai is made from synthetic organza fabric, so it wrinkles less, is convenient and has an affordable price. The "curved" detail of interwoven curves on the front body creates a unique and distinctive feature, while also creating aesthetics for the transparent organza fabric.
Another young person who has succeeded in renewing the Ao Dai is Ha Thanh Viet. The enthusiastic support from customers for the Artwork pattern inspired by Ha Long Bay in a previous collection motivated him to join the Tet Ao Dai season. He is one of the pioneering designers who have successfully renewed the Ao Dai in a modern, youthful direction. Every year, he launches a collection of Ao Dai around the Lunar New Year. He estimates that revenue from Ao Dai can account for up to 70% of total revenue in the last quarter of the year if there is serious investment in intelligence and creativity.
Be unconventional but don't go too far
This year's At Ty Tet season, Ha Thanh Viet introduced 8 new designs and was considered much "gentler" than the previous season. His modernized Ao Dai was made more modern but returned to the traditional shape. Viet admitted that he is always sober in creativity and business. After 5 years of building a brand, he believes he understands the needs of the wearer and based on economic observations. Accordingly, the minimalist trend is popular, young people need simple, light, easy-to-wear and pleasing-to-the-eye clothes, including Ao Dai for Tet.
Ha Thanh Viet's Polka Dot Taffa Ao Dai
Ha Thanh Viet's silk ao dai with yellow roses
Quy Cao brings into the design typical material processing techniques and renews them every year, from "circling" to "layering", "bomber" to "pieces"... He said: "After many years, I realized that the wearer's taste is that the ao dai must be discreet. Renewing to make the ao dai more fashionable, innovative but not too far away".
For designer Ha Nhat Tien, making Tet ao dai is an opportunity for him to recall memories of his mother. According to him, wearing ao dai on Tet is a cultural beauty that should be preserved. "My innovation with ao dai is to combine it with a bomber jacket, making the shirt more practical, contributing to eliminating the notion that ao dai is cumbersome and difficult to wear and giving young people more ideas for coordinating outfits. Ao dai can be worn with wide-leg jeans, cargo pants...", the 8X designer shared.
Ha Nhat Tien believes that the special features of the ao dai are the collar and the skirt. He said: "We are creative in materials, shapes, colors, and patterns, but we should preserve the unique details of the ao dai."
Source: https://thanhnien.vn/nha-thiet-ke-tre-lam-moi-ao-dai-mua-tet-185241228194659967.htm
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