What do Vietnamese Internet users care about most in 2024?

(Dan Tri) - Sports topics dominate the general search trend, showing the great interest of Vietnamese people in sports.

The music concerts "Anh trai say hi" and "Anh trai vu ngan cong gai" in Vietnam topped the list of most watched music events in 2024.

Google announced the Google Year In Search 2024 List reflecting the trends and information that Vietnamese people were most interested in and searched for the most in the past year.

In 2024, many major international sporting events took place, attracting special attention from fans in Vietnam and around the world. Tournaments in a 4-year cycle such as Euro, Asian Cup, Olympics, Copa America and Paralympics dominated Vietnamese searches.

The keywords "Climate change progress" and "Typhoon Yagi" were also on the list of common search trends.

This shows the Vietnamese people's concern about environmental disasters and climate change, especially after the recent severe damage caused by natural disasters in the country.

Interest in AI tools is growing

Gemini, Viggle, Character AI, and ChatGPT are the AI ​​tools that stand out in the “AI Tools” topic. The diversity in search demand reflects the growing interest of users in exploring new AI tools, in addition to the already popular names.

Among the top 10 AI tools on the list, it is worth noting the growing interest in AI tools that create videos or 3D video content such as Viggle, PixVerse, Luma.

Information Vietnamese people were most interested in and searched for last year (source: Google).

The increased search trend also shows that Vietnamese people are more open to experimenting with new technology solutions and services.

AI is playing a transformative role in the growth of the creative economy, better supporting users in creative work.

Domestic tourism "reigns" in search trends

8 domestic tourist destinations appearing in the travel topic show that users are increasingly interested in domestic travel, reflecting the growth potential of Vietnam's tourism industry.

Vietnamese people tend to search for information about places with unique natural landscapes, bringing peace and relaxation such as: Vinh Hy Bay, Hoi An Ancient Town, Con Son Community Tourism Village, Can Tho.

For foreign destinations, Malaysia travel and Europe travel are two keywords that made it to the list, ranking 1st and 6th respectively.

Entertainment highlights with concerts

The entertainment industry witnessed two prominent search trends: "Concerts" both domestically and internationally, and foreign films.

"Anh trai say hi" and "Anh trai vu ngan cong gai" top the list of most interested music events in 2024.

The growing love from fans reflects that the Vietnamese music market is becoming more vibrant and full of potential.

Korean dramas still have a lot of influence in Southeast Asia. Not only is it on the top 10 most searched dramas list in Vietnam, "Queen of Tears" is also on the list in Singapore, Indonesia and the Philippines.

In addition to the international films that appear overwhelmingly in the general movie search list, Vietnamese cinema also appears with two films that have created a lot of support and debate: "Mai" and "Quy Cau".

New skills and personal development

"Skills" is one of the new topics this year. The increased interest and search for soft skills such as "Business negotiation skills" and "Management leadership skills" shows that Vietnamese people are increasingly paying attention to equipping and improving new skills for themselves.

More interestingly, the appearance of the keyword phrase "Life skills for primary school students" in second place on this list reflects the growing awareness of society about the importance of comprehensive education for children.

In the topic "How to", the keywords "How to make chip chip candy", "How to make flowers with velvet zinc" and "How to make shiny facial skin" are in the first three positions.

Followed by "How to make a Citizen ID card for children under 14 years old" and "How to make an ID card for children under 6 years old".

2024 is the year Vietnam launched many ID card issuance campaigns, witnessed many reforms and from July 1, the Ministry of Public Security allowed children from 6 to 14 years old to register for ID cards.

This leads to an increase in searches related to this particular topic.

Following the trend of "blind bags" that is making waves in Vietnam, especially among young people, many users have researched "How to make blind bags", causing this topic to rise to 8th place in the "How to" list.

Source: https://dantri.com.vn/suc-manh-so/nguoi-dung-internet-viet-nam-quan-tam-dieu-gi-nhat-trong-nam-2024-20241214090300017.htm