Vietnam Fruit Festival 2023: Connecting and raising the position of Vietnamese fruit

On June 15, in My Tho City, Tien Giang Province, the opening ceremony of the Vietnam Fruit Festival took place. The event was organized by Central Retail Vietnam Group in coordination with the People's Committee of Tien Giang Province.

Opening of Vietnam Fruit Festival 2023

At the opening ceremony of the event, visitors had the opportunity to experience, enjoy and shop for specialty fruits from all regions of the country, typically: Plum (Son La), lychee ( Bac Giang ), famous fruit products of the Mekong Delta such as: mangosteen, mango, star apple, grapefruit, durian, longan, coconut, dragon fruit; dried fruit, fruit juice, and fruit-related products, etc.

At GO!, Big C, Tops Market supermarkets, the Vietnam Fruit Festival 2023 will take place continuously from June 15 to June 28; applying 24 types of products (including fresh fruits and fruit dishes and drinks), with attractive promotions of up to 45%. It is expected that the total fruit output consumed during this period across Central Retail's entire retail system will reach over 700 tons.

In addition, to attract consumers' attention to this meaningful event, Central Retail organized more exciting activities right at the supermarkets such as: PG staff advising customers on how to open durian, inviting customers to taste fruits, PG staff demonstrating how to chop coconuts, etc.

It is expected that the total fruit output consumed during this period across Central Retail's entire retail system will reach over 700 tons.

Tien Giang is the province with the largest fruit growing area in the country with more than 70 thousand hectares and an annual output of over 1.8 million tons of various fruits. Among them, there are some specialty fruits such as: Hoa Loc mango, Co Co pomelo, Cai Lay durian, Lo Ren Vinh Kim star apple, etc. In recent years, fruits of Tien Giang province have gradually affirmed their brand and quality in domestic and foreign markets. Tien Giang Provincial People's Committee also always attaches importance to finding, developing and expanding markets, through trade promotion programs, building linkage chains, creating conditions for consumption of agricultural products of the province.

Mr. Pham Van Trong - Vice Chairman of Tien Giang Provincial People's Committee - said that this is the second time this event has been held in Tien Giang province to promote and introduce the richness and diversity of delicious fruits and specialties in Tien Giang province in particular and the whole Mekong Delta region as well as Vietnam in general.

Accordingly, processed fruit products and OCOP products of the Mekong Delta provinces and some northern provinces will also be introduced to a wide range of consumers. Thereby, creating a space to connect production and consumption of agricultural products, contributing to gradually affirming and enhancing the position of Vietnamese fruits in the domestic and international markets.

Also according to Mr. Pham Van Trong, on the basis of inheriting the success of last year's event, with the reminder to all Vietnamese families, on the occasion of the upcoming "Fifth Day, May" Festival, it is also the time when people across the country can enjoy the most delicious fruit gifts.

Speaking at the Opening Ceremony, Mr. Olivier Langlet - General Director of Central Retail Vietnam - said that the Vietnam Fruit Festival 2023 opened today with the idea of ​​combining the family cultural tradition on the occasion of "May 5th", with the ripe fruit season, from Bac Giang lychee, Son La plum from the North, down to the Mekong Delta with mangosteen, mango, durian... into a tradition that Central Retail Vietnam is proud to organize so that people can easily find and give to their family members.

“This year's event marks the first time that the provinces of the Mekong Delta have participated; and this is also the first time that Central Retail has simultaneously promoted fruit specialties across the entire Central Retail supermarket system nationwide - to create a big buzz, promote Vietnamese fruits more strongly, and create a new cultural feature - "Fruit Festival". We hope that during the 2023 Vietnam Fruit Festival , consumers shopping at GO!, Big C, and Tops Market supermarkets will actively support Vietnamese specialty fruit products to increasingly affirm their quality and brand reputation in the modern retail system", Mr. Olivier Langlet emphasized.

The Vietnam Fruit Festival event is also expected by the Organizing Committee to gradually upgrade to the "National Fruit Festival" event, organized annually by Central Retail, for all Vietnamese people.

Source link: https://congthuong.vn/ngay-hoi-trai-cay-viet-nam-nam-2023-ket-noi-nang-tam-vi-the-trai-cay-viet-258274.html