Ha Tinh retail industry "welcomes the wave" of the most exciting shopping season of the year

The last months of the year are the busiest time for the market. This is when retailers in Ha Tinh stimulate shopping, increase the supply of goods to "catch the wave" of consumption.

"Race" to promote shopping stimulus

The retail market has entered the last months of the year and recorded a gradual increase in consumption of goods. According to data from the Department of Industry and Trade, retail sales of goods in November 2023 reached VND 5,498 billion, up 7.66% compared to October 2023 and up 11.6% over the same period last year. In particular, groups of goods with high purchasing power include: food; garments; household appliances, tools, and equipment; wood and construction materials...

Attractive discount programs are implemented by retailers to stimulate purchasing power.

In order to anticipate the bustling shopping trend of the year-end market, at this time, retail industries such as electronics, fashion, consumer goods, household appliances... continuously launch attractive promotional programs. In particular, in November, discounts on Black Friday, Singles' Day 11/11, Vietnamese Teachers' Day... have attracted many consumers to shop. This is one of the factors contributing to stimulating consumer demand, increasing revenue for units and promoting the growth of the retail industry in general.

Ms. Nguyen Thi Nguyet - an employee of Yody fashion store (Ha Tinh city) said: "In November, Yody fashion carried out a Black Friday promotion program lasting more than 2 weeks with discounts of up to 50%, which attracted people. From now until the end of the year, we continue to have discount programs and give gifts to customers. Fashion is a product that tends to be "in demand" at the end of the year, especially when Christmas, New Year, and Lunar New Year are coming up, so we hope that purchasing power will continue to increase."

Yody fashion store constantly carries out promotions to attract customers.

For essential consumer goods, retail businesses are also continuously implementing large promotional programs. At Winmart supermarket, at this time, customers are shopping for thousands of products at good prices from the supermarket's birthday celebration program, golden week program; deep discounts on household goods.

At Co.opmart supermarket, there are also promotional programs such as discounts, lucky draws, lucky spins... to stimulate consumption.

Proactively source goods to meet increasing consumer demand

Welcoming the year-end shopping season, retailers forecast that consumer demand will increase compared to normal days, especially near Tet. Therefore, supermarkets and retail stores have calculated business plans and implemented import plans to be ready to serve consumers.

Thanh Huong mini supermarket has proactively supplied goods to meet the high shopping demand at the end of the year.

Ms. Nguyen Thi Thanh Huong - owner of Thanh Huong mini supermarket (Thach Ha town) said: "At the end of the year, shopping demand increases compared to normal days, so we often proactively prepare goods early. At this time, the store has also imported some items with expected high purchasing power such as candy, beer, soft drinks...".

As a retailer with a large market share in Ha Tinh, Co.opmart supermarket has prepared a plan for Tet goods. Ms. Pham Thi Hiep Dinh - Deputy Director of the supermarket said: "We expect this year's Tet goods to be about 65 - 67 billion VND. At this time, some goods have been imported to store in the warehouse. In the month before Tet, the number of shoppers increases, we arrange additional human resources to promptly replenish goods and serve customers."

Businesses import goods to stock up to meet the increased shopping demand at the end of the year and near Tet.

According to the Department of Industry and Trade, since the beginning of the year, the retail market has been stable, with smooth circulation of goods. Promotional programs implemented by businesses have created a positive effect, contributing to the growth of the retail industry.

In order to boost consumer demand at the end of the year, the Department of Industry and Trade will continue to coordinate with relevant units to monitor the supply and demand of goods and stabilize the market. At the same time, it will direct units to prepare the supply of goods at the end of the year, ensure the quality of goods, and connect supply and demand to meet consumers' shopping needs.

Khanh Ngoc

Source: https://baohatinh.vn/thuong-mai-dich-vu/nganh-ban-le-ha-tinh-don-song-mua-mua-sam-soi-dong-nhat-nam/257989.htm