The MV "Nau an cho em" was released on the evening of May 13 and has so far attracted more than 6.5 million views. Compared to Den Vau's recent MVs such as "Always love life" and "Dam nhan toi" , the starting point of "Nau an cho em" is much more impressive. Den Vau's success this time largely comes from the male rapper sending a meaningful message that has a strong influence on the audience in "Nau an cho em" .
Den Vau announced that all revenue from the MV will be used for the project of building schools and raising children. Therefore, many viewers called for support for the rapper's new product.
Den Vau returns
Den Vau's previous MV - Always love life - was powerless in the race to compete for the top position in the trending music list on YouTube. That was a milestone showing that Den Vau's appeal in the market was truly threatened, after a series of products had a downward spiral effect.
The decline of Den Vau in 2022 and early 2023 comes from many reasons. The Vietnamese rap fever has cooled down, Den Vau's MVs were released during a period when there were many big competitors. However, the main reason comes from music.
The male rapper invested a lot in those products, even making great breakthroughs, but the academic nature of Bad Actor and the strong hip hop style of Always Love Life made many viewers comment: "Not used to this kind of Den Vau".
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Den Vau cooks for children in the highlands. |
On the other hand, Den Vau has exploited too much of life's material. The lyrics (rap sentences) carrying the spirit of an experienced person, possibly "teaching life" by Den Vau are no longer innovative. The male rapper is lost in the middle of lack of ideas, not creating viral rap sentences like: "Bring money home to mom / Don't bring worries home to mom".
This time, Cooking for You is a rap song with a different spirit. Den Vau does not tell a story, nor does he present a perspective or raise an issue, but the male rapper dives into a real topic. He directly touches the characters (highland children), from which he writes music from real inspiration. Den Vau uses music to tell the story and create a spread.
Den Vau restrains his rapper personality, with lyrics that reduce the complexity of rhyming and wordplay, focusing on the message. Therefore, there are truncated rhyming lines at the end, such as "ngo thom / que huong". The male rapper's flow also circulates simply, focusing on "releasing" the words most clearly.
The breakthrough and difference in Den Vau are not shown in the product Cooking for you . However, Den Vau did one thing, which is to appeal to the listener's emotions. And once the song has emotion and story, the remaining elements are no longer important.
PiaLinh's hook has a catchy melody. The MV Cooking for You is the moments when Den Vau brings free meals to children in the highlands. There are too many details for Den Vau to win the hearts of the audience. Regardless of whether this product is good or not in terms of music quality, with Cooking for You, Den Vau has shot an arrow that hits the target.
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Den Vau always knows how to appeal to the audience's emotions. |
"A separate path" of Den Vau
Cooking for you is Den Vau's 15th MV to hold the number 1 position on YouTube's trending music chart. This is an impressive achievement, proving the position of one of the 3 stars whose music has caused a fever in the Vietnamese music market in the past 4 years. Besides Den Vau, there are also Son Tung and Jack.
For a rapper like Den Vau, the achievements he has achieved are even rarer.
The rap fan community has been divided when talking about Den Vau's success.
Some say this is the pride of Vietnamese rap, the person who uses almost 100% Vietnamese when writing lyrics. The way Den Vau chooses the theme for the song also has a lot of value. Meanwhile, other opinions say that Den Vau is not someone who exudes the true personality of rap, from appearance to rapping style.
Most rappers are rugged and rugged, wearing costumes and jewelry that are true to American hip hop culture. Most rappers follow the theme of love, flexing (showing off), reflecting and criticizing social issues. Some rappers affirm their names with rap songs about "partying", bars, clubs, wearing designer clothes, sitting in supercars...
Den Vau is not like that. The male rapper dresses simply, likened to a "farmer who plays rap". There used to be a thorny Den Vau with pure rap when he appeared more than 10 years ago. Until the milestone of Dua nhau di troi, Den Vau's musical thinking had escaped the framework of a rapper deeply influenced by the original culture of this music genre. Instead, Den sought simple things.
A rapper in the market shared his perspective on the case of Den Vau: “To me, Den is a miniature image of the existence of rap in the Vietnamese music market. European and American rap is mostly edgy and fierce in personality. In Vietnam, there are still rappers who take the edgy path and flex successfully, but to have a strong popularity like Den Vau, the topics must reach many audiences. Some people say that rap becomes degenerate when it goes mainstream. To me, it is more correct that rappers must change to choose the path that is most supported by the audience.”
The rap world will forever debate whether Den Vau is a true representative of Vietnamese rap or not. But from the perspective of the general audience, Den is the most impressive rapper, especially when this artist also has positive contributions to society.
Tienphong.vn
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