- Sir, Senkyu is a famous company in exporting agricultural and aquatic products from Vietnam to Japan. Why did you choose these products?
Since 2019, when the COVID-19 pandemic broke out, most sectors have stagnated, tourism has been suspended. Coming from a student majoring in biology and having spent time in Japan, I realized that the demand for goods from Vietnam as well as other countries such as ASEAN countries, Nepal, Bangladesh, etc. is very large.
Businessman Le Nguyen.
The Japanese pay great attention to quality, so the goods brought into Japanese supermarkets are extremely demanding. Some people from other countries living in them always give priority to cheap goods. But for the Japanese, in addition to price, product quality is also of great concern.
So to conquer the demanding customers, in the high-end segment, we have researched the market, researched products, found reputable partners in Vietnam including partners who strongly develop seafood products such as: basa fish, catfish, snakehead fish, carp, ... or partners with fresh fruits such as mango, durian, longan, lychee, fresh spices such as lemon leaves, galangal, ...
All products are fresh and transported in frozen form from Vietnam to Japan. Thanks to the advantage of operating in the field of ticket office and aviation, our products are transported quickly, safely and with the best quality assurance.
We are also the first unit to test bringing Vietnamese lychee to Japan.
- Can you share more about the journey of bringing lychee to Japan?
Lychee has the characteristic of not being able to be kept for long, so when brought to Japan it must be sold very quickly. To sell quickly, we need a large customer base. Therefore, instead of selling to Japanese supermarkets and demanding quantity, we let the supermarkets register the quantity of lychee they want.
As for us, with our strength in the aviation sector, we have mobilized all our forces so that when the lychee is cleared through customs in Japan, our staff will immediately bring it to the supermarket and to the hands of consumers. Ensuring the fastest time, immediate transportation. Thanks to that, we have had initial successes with lychee in Japan.
Businessman Le Nguyen (left cover) and his airline ticket agency booth and Vietnamese goods at a fair in Japan.
- Japanese people are quite meticulous in choosing food, surely the products in the catalog that Senkyu provides are also very meticulously selected, sir?
That's right. To ensure strict quality, we have selected reputable product suppliers in Vietnam. At the same time, through commercial counselors to select reputable companies.
Once we have selected a supplier, we also directly inspect, analyze, and test the products both in Vietnam and Japan to ensure export standards.
- So how are imported products from Japan to Vietnam selected, sir?
Through meetings with embassies, counselors or Vietnamese business delegations to Japan, we have the opportunity to listen to the product wishes of Vietnamese businesses and partners. In Japan, we will search for suitable partners. Then, we will meet with businesses from both countries to learn about products, consider prices, quality and services.
"One tells ten, ten tells a hundred", Senkyu became the unit that partners introduced to each other, becoming the focal unit connecting the import of Japanese products to Vietnam.
In Japan, there is a very special feature that the units are very strict in choosing the exclusive distributor. You have to convince them how far you will develop their products, what the number of customers is. If you do well, you will be trusted and chosen as the exclusive distributor.
Up to now, Senkyu has become the exclusive unit of 8 Japanese manufacturing enterprises and is an associated unit, accompanying many units in many different fields and products.
- Currently, there are many units specializing in exporting and importing goods between Vietnam and Japan. What are the strengths of the business to win customers, sir?
In Japan, Japanese people are quite cautious when buying Vietnamese products. When bringing products to Japan, they have to undergo rigorous testing. However, as I have shared, Senkyu's strength is aviation, so the products are brought in the earliest, the quality is not inferior to products from other countries, so the value of Vietnamese products is also improved a lot.
Currently, we are distributing products to some leading supermarkets in Japan.
Thank you!
Bao Anh
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