MoMo and Schannel open up creativity for the young generation of Vietnamese users

MoMo and Schannel have just officially announced the contest "The Next KOC - Generation Anyone Can", the contest lasts until April 29, 2024.

The Next KOC contest with the theme “Tell your daily life story with MoMo”

By creating short videos on the TikTok platform, any young person who is passionate about the job of “content creator” can participate in the contest to tell their personal life story with the support of the super app MoMo. In addition to the title “The Next KOC” to help spread their influence widely on social networks, the winner of the contest will also receive 100 million VND in cash, a contract to become a Creative Partner of MoMo for 1 year and a contract to become a VJ intern at Schannel for 2 months.

The theme “Tell your life story with MoMo” is a playground for content creators to use the short video format on TikTok to tell life stories with MoMo. Entries must contain authentic content, integrating the benefits of the features of the MoMo super app in a natural and meaningful way, contributing to bringing the MoMo brand closer to users as a daily financial assistant.

The contest has 3 criteria: "Visuality", "Brand" and "Creativity". Of which, the creativity criterion has the highest proportion (40%), the virality criterion accounts for 30% and the brand criterion (30%). To participate in the contest, contestants record and edit their entries according to the theme, then post the product on their personal TikTok page in public mode with the hashtag #TheNextKOC. Every week, the organizing committee will update the ranking of the Top 10 content creators with the highest scores of the week, which is announced on the program's official website.

Competition prizes include first prize: Title “The Next KOC” and cash of 100 million VND, second prize 30 million VND, third prize 20 million VND and many other benefits.

BINH LAM

Source: https://www.sggp.org.vn/momo-cung-schannel-mo-loi-sang-tao-cho-the-he-nguoi-dung-tre-viet-nam-post734698.html