A series of artificial intelligence computer (AI PC) models have been introduced by Microsoft to compete with Google and Apple in the new era.

The new line of personal computers is called Copilot+PC, starting at $1,000. CEO Satya Nadella said that Surface models and their manufacturing partners will be about 58% faster than the MacBook Air M3, thanks to a chip specifically designed for AI tasks.

Next, the company's Copilot AI assistant service will soon be updated with GPT-4o, an upgrade of GPT-4, with better real-time text, audio, and image processing capabilities.

2fbc98f9d186b68eefa3f2f573a02ae588218d4c.jpeg
Microsoft hopes AI PCs will make consumers more attached to the Windows operating system. Photo: SCMP

Microsoft also demonstrated a feature called “Recall,” which lets users find a web browser window, file, email, or chat based on conversational language prompts. It’s similar to “photographic memory,” said Yusuf Mehdi, Microsoft’s director of consumer marketing.

Microsoft is aiming to demonstrate how generative AI can “revolutionize” computing for mainstream consumers, in addition to its enterprise cloud customers.

According to Bloomberg , although the Windows maker embedded AI into its Bing search engine early on, CEO Nadella was dissatisfied with the pace of its commercial product rollout. To remedy this situation, in March, Microsoft hired DeepMind co-founder Mustafa Suleyman to lead its consumer AI efforts.

“The goal has always been how to make computers understand us instead of us understanding computers and I feel like we're really getting closer to that breakthrough,” Nadella said.

The live captioning feature in Windows can translate any video content into English from 40 different languages ​​in real time. Best of all, it is compatible with any conferencing or entertainment application since it runs as part of the operating system.

The company is also developing a new AI co-creation program that uses machine learning models to turn basic sketches into more complex images.

Microsoft supports both Intel and AMD PCs, but the devices just announced run on processors from Qualcomm, the leading mobile chip designer.

Microsoft unveils AI PC vision at developer conference Microsoft's developer conference kicks off today (May 21), an opportunity for the company to showcase its latest artificial intelligence (AI) projects, following events hosted by Google and OpenAI.