Meta bans political advertisers from using AI ad tools

Meta made the decision public in new updates, posted to its help center on the evening of November 6.

Photo: Reuters

"As we continue to test new Generative AI ad creation tools in Ads Manager, advertisers running campaigns about Housing, Jobs or Credit or Social Issues, Elections or Politics, as well as related to Healthcare, Pharmaceuticals or Financial Services will not currently be able to use these features," the company said in a note attached to several pages explaining how the tools work.

“We believe this approach will allow us to better understand potential risks and build appropriate safeguards for the use of Generative AI in ads related to potentially sensitive topics in regulated industries,” Meta said.

The policy update comes a month after Meta announced it was beginning to expand advertiser access to AI-powered ad tools to create backgrounds, image adjustments, and ad variations that respond to simple text prompts.

The tools were initially available to a small group of advertisers starting in the spring. At the time, Meta said it was on track to roll them out to all advertisers globally next year.

Meta and other tech companies have raced to launch innovative AI advertising products and virtual assistants in recent months in response to the global AI movement.

So far, the companies have revealed little about the safety protections they plan to impose on those systems, making Meta’s decision on political advertising one of the most important AI policy decisions in the field to date.

Hoang Ton (according to Reuters)

Source: https://www.congluan.vn/meta-cam-cac-nha-quang-cao-chinh-tri-su-dung-cong-cu-quang-cao-ai-post271403.html