An employee at a large gold shop on Tran Nhan Tong Street (Hanoi) said that every year there are customers lining up from 3-4am to buy gold, and this year is no exception.
Mr. Pham Minh Quyet - a customer who stood in line in the cold rain since 3am with the hope of being the first to buy gold on God of Fortune Day - Photo: BINH KHÁNH
On the day of God of Wealth (January 10) this year, the weather in Hanoi was both rainy and cold with the temperature just over 10 degrees Celsius.
However, Mr. Pham Minh Quyet (Hoang Mai district) still woke up early and went to buy gold at 3am. He shared that he wanted to be the first person to buy gold at a famous brand on Tran Nhan Tong street.
"I bought gold on God of Wealth Day hoping to bring good luck. I bought 2 plain round gold rings and also some gold jewelry as a pendant for my wife," said Mr. Quyet.
Many people lined up and waited for hours to buy gold for luck.
Mr. Nguyen Khang (Hoan Kiem district) also said that for many years now, he and his wife have been buying gold on God of Wealth day.
"My wife and I are retired and don't do any business, but we still hope to have luck. We have the same mentality," said Uncle Khang as he pulled the chair next to him to sit neatly in line.
Talking about the reason why many stores are empty and customers can buy immediately, but still have to wait in line here, Mr. Khang said that because a few years ago he bought at this store and found it "very good" so he absolutely did not want to change.
SJC store was empty after 9am, many customers said they only wanted to buy 1-2 taels of gold round rings for luck.
Ms. Nhung - whose home address is in the Nga Tu So area, Hanoi, did not line up early but still patiently waited for the long line of people waiting to buy gold.
"It's the crowd psychology effect, there are so many shops but I saw that it was crowded so I went in. But I don't know if it's really crowded or if people are hired to line up to attract customers," Ms. Nhung expressed her concern.
The contrast in the number of customers between shops on Tran Nhan Tong gold street
Meanwhile, Ms. Nguyen Thi Tuyen (Thanh Tri district) said "if I don't go early, I'm afraid I'll run out of gold" to explain why she lined up from 5am to buy 3 taels of gold on God of Wealth Day. "I also want to go early to get back to work on time. In general, going early is still much more proactive," Ms. Tuyen shared.
According to Tuoi Tre Online , the number of people lining up to buy gold on God of Wealth Day on Tran Nhan Tong "gold street" this year is much sparser than in previous years, and continues the trend of concentrating on a number of famous brands.
Many people said they suffered from the crowd mentality, lining up in crowded stores without any specific reason.
Many stores are deserted, with only a handful of customers coming in and out. To attract customers to buy gold, each store has different methods, such as arranging for someone to pretend to be the God of Wealth to wave at customers.
A store belonging to Bao Tin Manh Hai also organized a lucky draw to win electric kettles, televisions...
A gold shop attracts customers by organizing a lucky draw to win electric kettles, televisions...
Previously, at a Bao Tin Minh Chau point of sale at 5am, there were about a dozen customers lining up. By 8-9am, the number of customers gradually increased. One customer (name withheld) said he had been waiting since 8am, and it was after 9am before he was allowed to buy.
"There is no limit on the amount of gold purchased, but each citizen ID card can only be purchased once today. Customers should consider carefully before buying," an employee at Bao Tin Minh Chau instructed people.
Talking to Tuoi Tre Online , this employee said that every year there are customers lining up from 3-4am to buy gold.
"Many people believe that coming early and buying early will bring more luck and fortune. This is entirely based on each person's point of view, and no one can prove whether it is true or not.
There are even people who bought gold at this address last year and did well, but the next year they still refused to buy at the same brand but different branch," the employee said about his experience after many years of working.
A customer took the opportunity to take a photo with "God of Wealth" when the store was gradually emptying of customers.
In fact, buying gold before the God of Wealth's day helps many people avoid crowds and queues, saving time, but many customers still insist on buying on the right day because they believe that it is lucky.
Even on this same street, there are many shops selling God of Wealth gold but customers are sparse, only a few people come by every hour.
Fresh flowers and roast pork prices increase on God of Wealth day
Many types of flowers increase in price on God of Wealth's day - Photo: HT
At traditional markets in Ho Chi Minh City such as Ba Chieu Market (Binh Thanh District) and Ben Thanh Market (District 1), bustling trading scenes take place at stalls selling fresh flowers, fruits, votive paper, seafood, etc. from early morning.
Many housewives and business people go to the market early to choose the most satisfactory offerings for the God of Wealth's day. Small traders also proactively import more sweet rice balls, sticky rice, betel and areca nuts... because these are also indispensable items for the God of Wealth's day offerings. Roast pork is also in high demand, with prices ranging from 350,000 - 390,000 VND/kg.
Ms. Hoang Trang, living in Thu Duc City, said that compared to the previous day, the prices of all fresh flowers have increased, in which the biggest increase is gerbera daisies, which increased by 5,000 VND/beautiful flower to 14,000 - 15,000 VND/flower, yellow chrysanthemums cost 30,000 VND/bunch, an increase of 5,000 VND/bunch, and the price of beautiful double chrysanthemums is even higher...
Fresh fruits increased less when the supply was quite abundant. A representative of Saigon Co.op said that on the God of Wealth Day, February 7, for the first time, Co.opmart supermarkets in Ho Chi Minh City, Southeast, and Southwest opened new products such as roasted snakehead fish, grilled snakehead fish, and grilled snakehead fish with tamarind trays for this day.
Source: https://tuoitre.vn/ly-giai-chuyen-nguoi-ha-noi-vuot-mua-ret-xep-hang-mua-vang-ngay-than-tai-tu-3h-sang-2025020710385508.htm
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