International fireworks festival creates a boost for Da Nang tourism

VOV.VN - With a series of 5 fireworks nights lasting from June 8 to July 13, 2024, the 12th Da Nang International Fireworks Festival (DIFF) brings visitors a complete experience of the festival and the beautiful city of Da Nang.

With the general theme of “Global Connection - Shining Five Continents”, the 2024 Da Nang International Fireworks Festival conveys a message about the connection between peoples and nations, the harmony between humans and nature towards a peaceful, civilized and prosperous world.

Tourists watch fireworks in Da Nang.

This year, the 2024 Da Nang International Fireworks Festival continues to create a boost for Da Nang's tourism industry, helping many travel companies, transportation businesses, accommodation establishments, restaurants, etc. benefit.

The representative of Nhu Minh Plaza Hotel said that this year's festival brought a very good effect: "The quality of the fireworks festival is maintained and improved every year, from the opening program, the art performances to the performance teams. The content is not repetitive, not boring, so tourists are still eager and looking forward to this occasion. Thanks to that, on the days with fireworks performances, the hotel room occupancy rate reaches more than 90%. The value of Da Nang tourism products is upgraded. Accommodation, restaurant, transportation businesses... all enjoy better business results, thanks to the increased demand for Da Nang during fireworks occasions".

On this occasion, Indochina Unique Tourist Company welcomed over 200 international tourists to Da Nang to watch fireworks, combined with visiting Ba Na and Hoi An. Mr. Nguyen Son Thuy - Director of Indochina Unique Tourist Company said: "The Da Nang International Fireworks Festival is not only a unique cultural event but also an opportunity to introduce Da Nang to international friends. We arrange for tourists to have dinner at restaurants with beautiful views to watch the fireworks. In general, hotels and restaurants in locations where you can watch the fireworks are doing well. The elaborate and brilliant fireworks displays bring a successful tourist season to Da Nang, as well as great experiences for tourists".

Tourism businesses in Da Nang have high expectations for the effects of the fireworks festival. Source: Furama Resort Da Nang

Some hotels and resorts such as Furama Resort Da Nang, Novotel Danang Premier Han River, Mercure Danang French Village Ba Na Hills, Premier Village Da Nang, InterContinental Danang Sun Peninsula Resort have high room occupancy rates during the 2024 Da Nang International Fireworks Festival. For example, Novotel Danang Premier Han River hotel has a room occupancy rate of 75-90% for fireworks nights; the occupancy rate at Furama Resort Da Nang this time is about 80%. In particular, the number of room reservations at hotels in the center such as Novotel Danang Premier Han River and Premier Village Da Nang on the final night has reached over 80%. Mr. Nguyen Duc Quynh - Chairman of the City Hotel Association. Da Nang said that tourism businesses in Da Nang have high expectations for the spillover effect of the fireworks festival: "The festival promotes the hotel industry in Da Nang to do better and relatively evenly, especially in locations near the performance venues where the number of guests has increased, while in coastal areas there is growth but still slow... We expect the fireworks festival to continue to be strongly promoted in markets with direct flights to Da Nang, especially international tourists from Korea, Japan, Singapore, Malaysia, Philippines... so that tourists continue to come to Da Nang, not just on fireworks days. This will promote the tourism brand of Da Nang as a city of festivals and events".

Hainan/VOV.VN

Source: https://vov.vn/du-lich/le-hoi-phao-hoa-quoc-te-tao-cu-hich-cho-du-lich-da-nang-post1102266.vov