Stimulate consumption of regional specialties, connect and develop trade in mountainous, remote and isolated areas

“Agricultural products and regional specialties fair – Week of promoting custard apples and agricultural specialties of Lang Son province” and “Week of consulting, introducing and promoting the consumption of OCOP products, craft villages, safe agricultural products and food in 2024” are opportunities to promote and advertise brands, connect and develop trade in mountainous, remote and isolated areas.

The fair takes place from now until August 18 at the Economic and Trade Fair and Exhibition Area (No. 489, Hoang Quoc Viet Street, Hanoi) with the participation of 120 booths of units, cooperatives, enterprises, farmers' associations from provinces and cities such as Ha Giang, Lang Son, Lai Chau, Lao Cai, Phu Tho, Thai Nguyen...

The agricultural and regional specialty market of Na Lang Son takes place at the Economic and Trade Fair and Exhibition Area (No. 489, Hoang Quoc Viet Street, Hanoi).

Participating in the market were more than 30 booths from 11 districts and cities of Lang Son province, introducing many typical local products; focusing on some key products such as: star anise, dried mac mat fruit, Bao Lam seedless persimmon, Van Lang Vanh Khuyen persimmon, Trang Dinh black jelly, wild lemon - Mau Son 6-fingered chicken, some medicinal plants... By coordinating to organize the market, Lang Son province hopes to introduce and promote specialty products to seek opportunities to connect with businesses, cooperatives, and businessmen nationwide, focusing on the capital - Hanoi.

Lang Son custard apple has achieved many certifications for its products and geographical indications. To maintain and continue to expand, Lang Son will ensure quality according to the granted certification standards, while focusing on technical aspects to improve quality and output, ensuring supply sources for customers.

Along with promoting custard apple, a specialty agricultural product of Lang Son province, the market has a scale of over 70 booths of units, cooperatives, enterprises, farmers' associations from provinces and cities such as: Ha Giang, Lai Chau, Lao Cai, Phu Tho, Vinh Phuc, Bac Ninh, Hanoi, Ha Nam, Quang Ninh, Nghe An, Phu Yen, Binh Thuan, Can Tho, Ca Mau...

This is an opportunity for consumers in the capital to visit and shop for a variety of agricultural, forestry and aquatic products produced in the direction of organic agriculture, ecological agriculture, products applying high technology in production and processing; traditional craft village products, OCOP products and many famous agricultural products and specialties such as: Thai Nguyen tea, Linh Son guava, Ly Son onion and garlic... and aquatic products and many high-quality agricultural products, with brands and reputations in the market.

Typical agricultural specialties and OCOP products from mountainous, remote and isolated areas are introduced to consumers.

Ms. Hoang Bich Ngoc, from Lang Son, shared: This is a meaningful connection program, organized with the goal of supporting localities, enterprises, cooperatives, and agricultural production establishments to develop business and expand markets. At the same time, the program targets the domestic market; focuses on promoting and advertising brands, honoring clean and safe agricultural, forestry and fishery products and creating a bridge between cooperatives, enterprises and consumers, between production and consumption. Thereby stimulating the consumption of agricultural products and products of ethnic minority areas, mountainous areas, remote areas.

To keep up with modern needs, the market also diversifies trade promotion forms, opens new markets, increases opportunities to reach customers and brings outstanding economic efficiency to localities. Not only displaying and introducing products, the highlight of the market is the livestream activity selling typical agricultural specialties, OCOP products on TikTok and other social networking platforms, bringing products to the "digital market" with the desire to reach a large number of consumers, bringing products from mountainous, remote and isolated areas to all regions and to the world.

Source: https://phunuvietnam.vn/kich-cau-tieu-thu-dac-san-vung-mien-ket-noi-phat-trien-thuong-mai-mien-nui-vung-sau-vung-xa-2024081611523667.htm