With the theme “The intersection of fashion and architecture”, ELLE Fashion Show 2023 brings special fashion and art experiences. That is when fashion meets architecture, creating an interdisciplinary creative space, evoking the exchange of inspiration and practice of two different fields but with many common points.
As the main sponsor of the event, AkzoNobel brings to ELLE Fashion Show the story of the Color of the Year 2024 Sweet Embrace™ - Warm Smoke Pink - the color researched and selected by AkzoNobel's global experts as the color of the year 2024 with the meaning of peace, gentleness, balance and friendliness.
The Warm Smoke Pink runway is a bridge for the poetic dialogue of architecture and fashion.
According to Ms. Nguyen My Lan - General Director of AkzoNobel Decorative Paints Vietnam, Warm Smoke Pink is the main color in the performance space of ELLE Fashion Show 2023 and also becomes the main source of inspiration for all activities in the event, such as applying as the theme color of the event and design competitions, fashion exhibitions...
In particular, the pink catwalk stretching in front of the Independence Palace became a unique highlight, creating a poetic space, helping the designers' collections become even more sublime.
In particular, Warm Smoke Pink also became the inspiration for the Poem of Milk and Flowers collection - a collaboration between Dulux and designer Ngo Hoang Kha, founder of the Khaar brand.
The collection uses natural, environmentally friendly materials, along with the blend of Warm Smoke Pink with other warm tones, creating a sense of closeness and familiarity.
Also within the framework of ELLE Fashion Show 2023, an exhibition of 10 runway design projects and show icons from architectural studios, along with outfits from 4 collections of participating brands, took place at De la Sól - Sun Life flagship.
At the exhibition, AkzoNobel also had an in-depth sharing session about the Color of the Year 2024 Sweet Embrace™ - Warm Smoke Pink and how color can inspire human life.
According to Ms. Nguyen Phi Anh Dao - Marketing Director, AkzoNobel Decorative Paint Vietnam, Sweet Embrace™ - Warm Smoke Pink is like a gentle note amidst the hurried beat of time, bringing a feeling of rest and relaxation.
The Poem of Milk and Flowers collection is inspired by the Color of the Year 2024 Sweet Embrace™ – Warm Smoke Pink.
“ Our research has found that we need places that bring us a sense of peace, as well as finding moments of joy in our everyday experiences. The ELLE Fashion Show is such an event. Through the exciting activities in the program, we can spread the warm message, joyful spirit and meaningful story behind the Color of the Year 2024 ” – Ms. Anh Dao said.
The presence of Sweet Embrace™ – Warm Smoke Pink at ELLE Fashion Show 2023 is a testament to the way color, architecture and fashion can go together and inspire each other, along with AkzoNobel's leadership in creating color trends.
Chau Anh
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