DUE-MB Digital Hub is the sixth Digital Hub built by MB
The Digital Innovation Space (DUE-MB Digital Hub) is located right on the campus of the University of Economics - University of Danang. DUE-MB Digital Hub includes a multimedia digital technology learning/conference space, a "pitching" space and a smart digital banking space with broadband infrastructure, synchronous, modern and constantly updated equipment serving the study and scientific research of staff and students of the University of Economics - University of Danang. Speaking at the ceremony, Assoc. Prof. Dr. Le Van Huy - Rector of the school said that in September 2023, right after the University of Economics - University of Danang and MB officially signed a cooperation agreement, the two sides have closely coordinated in many fields, together promoting the strengths of each side in implementing the goals of parallel development.
Assoc. Prof. Dr. Le Van Huy - Rector of DUE spoke at the event : "With the position of the University of Economics - University of Danang as the leading university in training in economics, and at the same time the largest economic research center in the Central Highlands region, DUE-MB Digital Hub becomes more practical and meaningful in the journey of transferring knowledge and promoting innovation," Assoc. Prof. Dr. Le Van Huy said. Not only designed to simulate a digital bank, DUE-MB Digital Hub is also equipped with modern screens and tablets installed with Bee Class software and educational platforms developed by MB , serving the digital experience, focusing on transferring knowledge about Digital Banking and Fintech according to an experimental model. Here, users are maximally supported in accessing and sharing new knowledge, with simulation modules, attractive real-life experiences such as: Personal financial management, Fintech, MB Financial Arena online game. 
DUE-MB Digital Hub is designed to simulate a miniature digital bank.
In addition, the pitching area in the Digital Hub will be the venue for enthusiastic and cooperative programs between the University of Economics - University of Danang and MB. It is known that the two units will co-organize OpenTalk sessions of experts on topics such as AI, Machine Learning, BigData, digital banking, digital products, etc. In addition, the two sides will coordinate to organize creative idea competitions, digital product experience programs and visits to MB's digital creative space. Sharing about the digital creative space project, Mr. Pham Nhu Anh - General Director of MB said that DUE-MB Digital Hub gives students the opportunity to experience real-life products and services in the digital banking ecosystem, thereby contributing to the realization of knowledge acquired in the classroom, contributing to improving the teaching quality of teachers and students.
Mr. Pham Nhu Anh - CEO of MB hopes that Digital Hub will help students better understand how digital banking operates.
“Grasping the transformation of the times, with a shared vision of the digital future, the University of Economics - University of Danang and MB have made large-scale investments in digital transformation. With DUE-MB Digital Hub, we hope to help students better understand how digital banking operates, thereby better meeting the human resource needs of the market, especially a multi-industry financial group like MB,” MB CEO emphasized. The Digital Hub project is an important part of MB's journey to realize its strategy of becoming a Digital Enterprise - a leading financial group, and at the same time plays an essential role in MB's human resource development, affirming its position as an "Enterprise with a sustainable working environment" (award presented by HR Asia in August 2024), always promoting the spirit of learning and creativity.
This is the sixth Digital Hub built by MB at universities, and the first Digital Hub in the Central region. Previously, MB opened Digital Hubs at Foreign Trade University, Banking Academy, National Economics University, Hanoi National University and Hanoi University of Science and Technology. Not only aiming at practical benefits for students and teachers, DUE-MB Digital Hub is also a special project to celebrate the 20th anniversary of MB Da Nang (2004 - 2024) and the 30th anniversary of MB (1994 - 2024). Previously, MB has funded scholarships, accepted interns, recruited and invited students to participate in career orientation programs. MB not only provides banking services to the University of Economics - University of Danang but also cooperates in the field of research and training, contributing to conveying practical experiences to students.PV
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