(Dan Tri) - The event introducing UNIQLO's signature fall-winter product lines with the theme "Japanese Technology - Turn on the Warmth Feature" was held at Lotte Mall West Lake Hanoi, free for visitors from October 24 to October 31.
Sharing about the event, Ms. Tong Kim Ngan - Marketing Director of UNIQLO Vietnam , said: "This event is an opportunity for us to introduce the advanced Japanese technologies behind UNIQLO's globally loved winter products. In particular, the Pufftech quilted jacket product line is our new pride with its outstanding warmth and modern, dynamic design. The birth of Pufftech affirms the brand's commitment to continuous improvement to meet customer needs with good quality and reasonable prices."
Technology event space with the theme "Japanese Technology - Turn on the warm feature" at Lotte Mall West Lake Hanoi.
Pufftech: Warmer, softer and more comfortable
Researched and developed since 2019, Pufftech is a combination of puffer jacket design and unique quilting technology - with an insulating quilting layer developed by Toray Industries and UNIQLO.
Sharing about the collaboration with UNIQLO, Mr. Tomohisa Okawa, General Manager of Global Operations Division of Toray Industries, shared: "We focused on developing Pufftech with the orientation of making this product a new technology symbol of UNIQLO, alongside Heattech and AIRism. Through this, we want to further enhance the experience and quality of life of everyone in line with the spirit of LifeWear".
Although newly launched, Pufftech attracts customers worldwide thanks to 5 unique features:
Easy care: Pufftech uses synthetic fibers so it can be hand washed at home, with warm water and gentle rubbing on stains without losing its shape. Pufftech also dries faster than other down jackets, and can be dried after drying overnight.
Applicable to many weather conditions: Pufftech fiber provides effective heat retention even in rainy and foggy environments, or humidity above 90%. In addition, the outer fabric layer is also waterproof, helping to cope with sudden light rain.
Firm quilting layer: Pufftech fibers are super thin, only 1/5 the thickness of a human hair, with a hollow 3D twisted structure that helps store the maximum amount of air inside each fiber. Pufftech fibers intertwine to form round cotton rolls and are quilted directly into the shirt, creating a warm, flexible, and sturdy quilted jacket.
Modern and stylish design: Pufftech shirts not only focus on functionality but also have designs suitable for modern life. The product line includes many shapes, sizes and diverse quilted patterns such as diamonds, squares, suitable for both men, women and children.
KOC TV family and guests excitedly explore the new Pufftech technology.
Discover Heattech technology and participate in many activities and attractive gifts
In addition to the Pufftech technology display space, UNIQLO also introduced the world-famous Heattech technology and attractive activities and gifts for visitors.
Launched in 2003, Heattech has been improved over 21 years, bringing warmth and comfort to the wearer. This is the result of cooperation between UNIQLO and Toray Industries, with outstanding technology from four types of fibers including warm rayon, elastic polyurethane, heat-retaining acrylic and quick-drying polyester, creating a flexible, soft product. Heattech has 3 levels of heat retention: basic, Extra Warm, Ultra Warm, suitable for many weather conditions.
Heattech technology display area with 3 different heat retention levels.
Customers who visit the event or have any shopping receipt at UNIQLO Lotte Mall Hanoi store will get 1 spin at the Lucky Draw, with 100% chance to receive gifts of UNIQLO products, including Pufftech quilted jackets, Heattech thermal shirts... and gifts from partner brands such as Hada Labo, The Body Shop.
For 4 days, from October 24 to October 27, UNIQLO and La Viet Coffee will give away 100 bottles of milk coffee each day to the first guests to visit and check-in at the event with the hashtag #UNIQLOVN #CongngheNhatbatamap
Source: https://dantri.com.vn/giai-tri/kham-pha-su-kien-thoi-trang-cong-nghe-cua-uniqlo-lan-dau-to-chuc-tai-ha-noi-20241025172626809.htm
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