Building a bridge between past and present
The exhibition “Timeline” opens from August 15 to September 15, 2023, not only for employees but also for a large number of customers and partners of Van Phu - Invest. This is one of the important activities of Van Phu - Invest, marking the beginning of the journey to build a 10-year strategy for 2023 - 2032 with breakthroughs in business models, management and brand positioning in the market.
Van Phu - Invest's "Timeline" exhibition attracts many visitors
The exhibition is built on the accumulated documents of the past 20 years of the enterprise, is the story and images of the people who have accompanied Van Phu - Invest on the journey of two decades, with the silhouettes of the founders, the emotions of the companions and the aspirations of the next generation.
To create a path with depth, bringing emotions from sadness, happiness to surprise, Van Phu - Invest arranged the space into two floors. In the main hall on the first floor is a nostalgic space with a glowing wall, engraved with important milestones in the development journey of the Company. Here, visitors can also admire artistic project models, which are symbolic works that have made Van Phu - Invest successful such as The Van Phu Victoria, Vlasta - Sam Son, Hung King Temple in Can Tho city... In particular, behind each project is the "never-before-told" story of the company's leaders, associated with the ups and downs in the development journey.
“No matter how tall or magnificent a building is, it still needs a solid foundation. We change but do not forget the past, because it is the pedestal, the core and the soul of a future Van Phu - Invest. This is also the reason for the “Timeline” exhibition, where we look back on the past journey with memories, difficulties, and achievements we built together, as a catalyst to help us become more connected and stronger as we move towards the future,” shared the representative of the Organizing Committee.
A portal from past to future in the exhibition of memories
With that purpose and profound meaning, the Organizing Committee has built a bridge connecting the past and present, expressed through colors and images, the transition from gray and white to red and orange, full of enthusiasm and passion, or the journey and future destination of Van Phu - Invest. On the second floor, old and new photos of individuals and groups are collected and displayed, creating a surprise for staff, as a meaningful gift of gratitude.
“Looking back at my image 10 years ago, I was very surprised. Not only me but also my colleagues around me have really changed a lot. It is hard to believe that we have come such a long way together. Many memories come flooding back, many stories can be recalled together. Suddenly I feel like I am slowing down for a moment in this flow of time, suddenly feeling nostalgic, loving and proud of this place, where I spent my youth with many memories.”, a Van Phu - Invest staff shared.
Strong transformation
If the first floor is slow, delicate and profound, the second floor of the exhibition is explosive and innovative with modern colors and technology. The orange and black colors of the brand seem to draw a new planet, the aspirational destination of a 10-year strong transformation. Here, the campaign logo "To the next" - Conquer the future is associated with the image of a spaceship and astronaut, affirming the leap forward of Van Phu - Invest in the coming time.
The winding memory wall leads visitors to the unique 180-degree bullet time photography technology area, considered one of the most advanced technologies today. With modern equipment, the Organizing Committee helps attendees have unique videos and photos that can rotate 180 degrees without distortion with interesting angles. This is also the most attractive area at the exhibition, where creative products are born, associated with the strong transformation message of a long-standing real estate business.
Visitors can freely create with modern bullet time photography technology.
Talking about the significance of the exhibition, a representative of Van Phu - Invest shared: “We are proud of the long tradition that has been built over the past two decades and continue to build on it with new steps. In the timeline of Van Phu - Invest, we set out the rule of being 1% better every day, where each employee of the company constantly strives and tries to change every day in the way of working and thinking to bring higher efficiency, helping us to go further, break through, go beyond our limits, and create valuable legacies for future generations. Through this exhibition, we want to “fire the first shot” for a strong transformation.”
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