The official sportswear for the upcoming Paris 2024 Olympics is being unveiled everywhere. While the UK has Ben Sherman, France has Berluti and Malaysia has Yonex Sunrise, Mongolia has Michel & Amazonka - a local brand whose top-rated, excellent designs are creating endless discussions on social media platforms.
News.MN reported that a survey was conducted with 9,222 people aged 18-60 and 303 people in national teams. According to the survey, 17 brands were named, with Michel & Amazonka coming in first, chosen as the ceremonial wear while Japan's Mizuno was chosen as the most prominent sportswear.
According to Mongolia National News Agency (MONTSAME), a local brand, this is the second time Michel&Amazonka has designed uniforms for the national team at the Olympics. These uniforms are a combination of tradition and modernity. They have an intricate appearance but are a testament to the exquisite craftsmanship of the three founders and managers of the brand, Michel, Amazonka and Munkhjargal Choigaalaa. At the same time, they also represent the outstanding culture and traditions of this Central Asian country.
As the world prepares for the 2024 Paris Olympics , one country's ceremonial attire has caught global attention: Mongolia, known for its rich cultural heritage, has unveiled uniforms that are nothing short of fashion masterpieces.
The ceremonial uniform features the national and Olympic emblems, the nine white banners, the Olympic torch, the emblem of the Paris Olympics , images of the sun, the moon and Gua-Maral (a deer figure in Mongolian mythology), all exquisitely embroidered with gold thread.
After the uniforms were unveiled online, netizens praised Mongolia for giving the green light and bringing out runway-worthy uniforms for their athletes.
"This is truly a combination of beauty and tradition," commented one netizen.
"Winning a medal seems secondary as long as the first impression is great!", wrote another.
One person even humorously pointed out that it looked like "a fashion uniform design competition between countries instead of the Olympics".
Other countries have also announced their official kits. Most of them are designed by world-famous fashion houses such as Ralph Lauren, Puma, Louis Vuitton...
While national uniforms attempt to reflect a spiritual message or demonstrate the superiority of advanced materials and technology, Mongolia's uniforms stand out with their sophisticated designs and intricate details, and importantly, express their unique cultural identity.
Not only is it embroidered with intricate gold thread and features many symbols, including those of Paris..., the uniform features blue and red accents, representing Mongolia's cultural heritage and the spirit of the Olympic Games.
There has been a lot of discussion on various social media platforms, and according to Sportskeeda, the designs have even caught the eye of former American track and field icon Michael Johnson, who believes the Mongolian team deserved to win a gold medal for the designs.
However, not everyone agreed. Some critics said the design was not summer-appropriate, making it challenging to wear such intricate costumes in hot weather. Despite these criticisms, the overall response to Mongolia's Olympic uniforms has been overwhelmingly positive.
Source: https://thanhnien.vn/thoi-trang-tre/khac-biet-xuat-sac-dong-phuc-doi-tuyen-mong-co-chiem-song-the-van-hoi-paris-2024-185240715024023388.htm
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