Connecting clean agricultural products and incubating agricultural businesses from the "Kind Green Market"

The Center for Business Research and Enterprise Support (BSA Center) in collaboration with the Association of High-Quality Vietnamese Goods Enterprises organizes the "Green Fair of Kindness" - a place to connect clean agricultural products and incubate kind agricultural businesses.

During the last weekend of April, on the occasion of the “8th Birthday of the Green - Kind Market”, BSA Center will organize special markets to thank customers, including many meaningful programs and rich activities, at 135A Pasteur, Ward Vo Thi Sau, District 3, Ho Chi Minh City.

Kết nối nông sản sạch và ươm tạo những doanh nông từ “Phiên chợ xanh tử tế”

"The Kind Green Market" has become the address where people who love clean agricultural products come to and create kind agricultural businesses for green startup journeys.

Accordingly, “Kind Green Market” is a gathering place for thousands of quality products from more than 50 provinces and cities across the country. All products here have the criteria of indigenous resources, geographical indications, 3-5 star OCOP, typical rural products according to the criteria of Green - Clean - Fresh - Safe, clear origin from the South to the North, the Central provinces and the Central Highlands provinces.

The green decent market was born to connect people who live “decently”. Farmers, cooperatives, traditional craft villages and young entrepreneurs bring fresh agricultural products and regional specialties to serve the city’s residents.

The purpose of the market is not only for farmers to directly contact consumers, but also to listen to comments from experts to increasingly improve production and products to better serve consumers.

“Kind” people gather in a friendly space to share their belief in the quality and origin of daily food. Come to the Kind Green Market to feel the heart of kind people in every vegetable and every regional fruit.

"Green Kind Market" is a place to connect clean agricultural products and incubate kind agricultural businesses.

From the “Kind Green Market”, BSA Center has organized field trips to the countryside, talks with farmers, young people starting businesses from local agricultural specialties, from which to build the Western Specialty Club, the Clean Producers Club... to the Green Startup Ecosystem.

Ms. Vu Kim Anh - Deputy Director of BSA Center said that by the end of August 2023, the 330th Kind Green Market had been held, with the participation of more than 80 businesses and young farmers from Dong Thap, Ninh Thuan, Ben Tre, Tay Ninh, Tra Vinh, Soc Trang, Lam Dong, Sapa, Dak Lak... and Ho Chi Minh City. Agricultural products and products grown, processed and produced according to strict, safe and clean processes, or according to traditional and traditional experiences, have received attention from buyers. Field trips to survey the processes, planting and processing at vegetable gardens and production facilities to inspect, visit and give feedback with the aim of identifying and finding clean agricultural products are always of interest at this Kind Green Market.

“Many people - urban customers in Ho Chi Minh City, even from Dong Nai and Binh Duong - have regularly come to the market on the weekends. They have become loyal customers of Minh Nhi Tra Vinh Cooperative, Hoa Xanh Ho Chi Minh City, Kien Huy Clean Vegetable Garden, An Phu Da Lat, Organic Vegetables of Japanese expert Mayu and groups of farmers in Ben Tre and Dong Thap…”, said Ms. Kim Anh.

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