To stimulate consumption of regional products, especially those produced by women in remote, isolated and coastal areas, the Thanh Hoa Provincial Women's Union has organized many activities to share business knowledge and experience, improve management and operation skills; search for markets, promote and build brands.
Support women to develop the economy based on local strengths
Trung Chinh and Trung Tam villages, Yen Duong commune, Ha Trung district, Thanh Hoa province, have long been famous for making shrimp paste. Made from fresh and delicious shrimps that have been salted for 2-3 months, with a golden, thick color, this was a specialty dish used to present to the king in the past. Nowadays, the flavor of Yen Duong shrimp paste is known to consumers for its fresh, delicious and safe quality. However, the shrimp paste making profession also faces many difficulties due to the increasingly scarce natural ingredients. There are periods when the consumption market is slow, and some shrimp paste making households are no longer interested in the profession.
To preserve and develop the traditional shrimp paste making profession, in 2018, the Women's Union of Ha Trung district directed the establishment of a shrimp paste production and trading cooperative led by women, aiming to gather women to participate in production, support each other in terms of capital, market, technical training, etc. to ensure product quality and meet consumer needs.
In October 2024, the Provincial Women's Union directed the District and Commune Women's Unions to upgrade the cooperative group to a shrimp paste production and trading cooperative managed by women in Yen Duong commune. The cooperative has 20 members, a charter capital of 40 million VND and is initially supported with production tools, including: 2 product display shelves, 70 fish sauce making jars, 1,250 glass jars to store products ensuring food safety and hygiene, and training with a total cost of 100 million VND. This is a favorable condition for cooperative members to continue to maintain and develop traditional occupations.
The shrimp paste production and trading cooperative managed by women in Yen Duong commune preserves and develops the traditional shrimp paste making profession.
Ms. Nguyen Thi Dua, President of the Women's Union of Ha Trung Commune, said that continuing to restore the royal shrimp paste making profession is part of the local government's plan, aiming to re-plan the exploitation area, ensuring raw materials for people to practice the profession, connecting to expand the consumption market. The cooperative not only maintains the traditional profession, ensures food hygiene and safety, improves product quality... but in the long term, it also aims to expand the shrimp farming raw material area to develop the profession, promote and introduce products to many provinces and cities.
Chairwoman of the Thanh Hoa Provincial Women's Union Ngo Thi Hong Hao expressed her hope that the Board of Directors and members of the shrimp paste production and trading cooperative managed by women in Yen Duong commune will promote the spirit of solidarity, dynamism and creativity to boost production and business activities effectively; take advantage of the attention of local Party committees and authorities, connect with the district's women business club to expand the consumption market, and share the connection between supply and demand for product consumption.
Stimulate product consumption
Introducing and displaying craft villages, OCOP products; regional typical products associated with green transformation; products of members and women in mountainous, remote and isolated areas... is one of the activities to support women in economic development of the Thanh Hoa Provincial Women's Union.
Thanh Hoa Provincial Women's Union introduces and displays products of craft villages
Specifically, every year, the Provincial Women's Union organizes the Women's Innovation - Entrepreneurship Festival, helping women demonstrate their talents, intelligence and mettle in production, business, promotion, product introduction, business connection, and market expansion. At the same time, this is also an opportunity for the Union at all levels to recognize, honor, and inspire women to start a business and business skills, creating motivation to promote the women's entrepreneurial movement, contributing to increasing family income and fulfilling political tasks in the locality.
To encourage women to develop the economy and expand the market, the Provincial People's Committee, Party committees at all levels, authorities, the Fatherland Front and socio-political organizations, the Women's Union at all levels, and the Association of Women Entrepreneurs in the province have propagated and raised awareness of the Party's policies, the State's and the province's policies and laws on start-ups, helping women confidently participate in production and business, develop cooperatives and enterprises, and implement goals and strategies on gender equality.
In addition, effective models to support women in economic development, entrepreneurship and business start-up are maintained and expanded. Forums, seminars, and talks are organized to help women in the province share business knowledge and experience, improve management and operation skills; find markets, promote and build brands for products.
From that support, members and women in the province have been inspired, nurtured aspirations and dreams to create typical products, specialties, local brands, women's brands with good quality, safe for consumers, affirming the role and position of women in socio-economic development.
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