Connecting and bringing OCOP products and Nghe An specialties to supermarkets

Representatives of provincial departments, branches and businesses attended the program to introduce OCOP products and specialties of Nghe An province in 2023. Photo: Thanh Phuc

On the morning of November 24, in Vinh city, the Provincial Investment, Trade and Tourism Promotion Center held the opening ceremony of the program to introduce OCOP products and specialties of Nghe An province in 2023.

Attending the opening ceremony were representatives of relevant departments, branches, partners, agents, distributors, purchasers of agricultural products and 30 enterprises, cooperatives and production facilities in the province.

Up to now, Nghe An has 422 products ranked as meeting OCOP quality standards of 3 stars or higher, including over 40 4-star products and 1 5-star OCOP quality product. Nghe An is the second province in the country in terms of the number of products achieving recognized star ratings.

Comrade Nguyen Huu Minh - Director of the Provincial Center for Investment, Trade and Tourism Promotion delivered the opening speech of the program. Photo: Thanh Phuc

The event aims to introduce and promote OCOP products and specialties of Nghe An province to consumers, distributors, agents and supermarkets. Thereby, supporting production and business units of OCOP products of Nghe An province to find and expand the market for their products. At the same time, supporting enterprises, cooperatives and distributors to connect supply and demand to find stable output for OCOP products and specialties of Nghe An province.

At the same time, seek investors to develop and expand production of products with advantages and potential of the province, thereby enhancing the capacity to supply products of Nghe An province in both quantity and quality.

Departments, sectors and businesses exchange and discuss herbal products to be introduced into the supermarket system. Photo: Thanh Phuc

The event attracted the participation of 30 units with 150 OCOP products, typical quality products in the province, typical of the regions of the localities. Typically, Dien Chau district, Cua Lo town with fish sauce, mackerel, shrimp, seafood specialties; Nam Dan district with tapioca starch products, veal ham, lotus products; Western districts promoting highland products with herbal products from Con Cuong, Quy Hop; ginger, Tuyet Shan Huoi Tu tea of ​​Ky Son...

Also within the framework of the program, the provincial Investment, Trade and Tourism Promotion Center coordinated with Go! Vinh supermarket to connect Nghe An OCOP products into the retail system of Central Retail Vietnam Group.

The program takes place from November 24 to November 28 with a scale of 19 stalls at Go! Vinh Supermarket.

Some pictures at the introduction and connection program:

Cua Lo fish sauce is highly appreciated for its market share in modern retail distribution systems. Photo: Thanh Phuc

Quy Chau district specialties such as incense, pickled bamboo shoots, and mac khen are on display. Photo: Thanh Phuc

Nghia Dan medicinal herbs booth with dozens of products beautifully and impressively displayed. Photo: Thanh Phuc

Quy Hop dried fruits are now available at many modern retail systems in provinces and cities across the country. Photo: Thanh Phuc

Cua Lo seafood stall attracts the attention of many customers. Photo: Thanh Phuc

OCOP products in particular and Nghe An specialties in general have the opportunity to promote and reach consumers. Photo: Thanh Phuc

The 30 subjects are production households, cooperatives, and enterprises when participating in the exhibition all wish to connect and select products to put on the shelves of large supermarkets. Thereby, on the one hand, increasing market share and revenue, on the other hand, being present on promotional and marketing channels, bringing products closer to consumers. Photo: Thanh Phuc

Source: https://baonghean.vn/ket-noi-dua-san-pham-ocop-va-dac-san-nghe-an-vao-sieu-thi-post280481.html