For nearly 20 years in the Vietnamese market, Jollibee has always been in the top fast food restaurant brands loved by customers and has had stable growth.
In October 2024, according to a report from Campaign Asia and research firm Milieu Insight, Jollibee surpassed many global giants to become the leading food brand in Southeast Asia in 2024. In Vietnam alone, Vietnam Report ranked Jollibee Vietnam as No. 2 in the Top Reputable Food Service Companies in 2024 (Industry Group: Restaurant chains, food services, franchises).
20 years in Vietnam, thanks to the support of millions of customers, Jollibee has grown from 1 store in Ho Chi Minh City to 200 stores in 2024.
The opening of Jollibee's 200th store in the Vietnamese market is not just a number, it is also a testament to Jollibee's strong investment and sustainable development strategy in Vietnam. This was shared by Mr. Ernesto Tanmantiong - Global CEO of Jollibee Group at the opening ceremony of the 200th store in District 6, Ho Chi Minh City: "This success inspires us to continue to expand and carry out our mission of bringing the joy of eating to more people around the world."
According to Mr. Lam Hong Nguyen - General Director of Jollibee Vietnam, Jollibee has planned to reach the milestone of 300 stores soon, he added that profits and sales here are expected to grow at double-digit rates this year.
With 200 stores, Jollibee has created a widespread distribution system, easily reaching consumers. In terms of brand image, each store will act as an important customer touchpoint, helping Jollibee increase recognition, get closer to customers, and expand market share in the future.
Based on the achievements, Jollibee aims to become the most favorite Quick Service Restaurant (QSR) in Vietnam. To realize this goal, Jollibee will continue to invest in expanding its network, improving the quality of its products and services, as well as implementing creative marketing programs.
To achieve the set goals, in addition to Jollibee Vietnam's internal strength, it also requires the coordination and support of strategic partners. In particular, Jollibee highly appreciates the cooperative relationship with Wilmar CLV - a strategic partner that is providing food ingredients for Jollibee.
Sharing at the opening ceremony of the 200th store in District 6, Ho Chi Minh City, a representative of Wilmar CLV emphasized: “Wilmar CLV highly values the strategic partnership with Jollibee Vietnam over the years. We appreciate Jollibee's commitment to maintaining quality and constantly innovating to bring the best experience to customers.”
The representative of Wilmar CLV also affirmed that the cooperation between Jollibee and Wilmar CLV not only promotes the development of both parties but also creates long-term sustainable values, and at the same time commits to accompany Jollibee in innovation, cost optimization and better meet the increasing needs of Vietnamese consumers. "The potential for cooperation between Wilmar CLV and Jollibee Vietnam in the future is huge, especially with Jollibee's strong expansion speed and sustainable development strategy", the representative of Wilmar CLV affirmed.
With nearly two decades of continuous efforts, Jollibee is increasingly asserting its position in the QSR market in Vietnam, moving closer to its goal of becoming the most favorite QSR brand in Vietnam. At the same time, Jollibee Vietnam also actively contributes to the community through CSR activities, demonstrating corporate social responsibility.
Le Thanh
Source: https://vietnamnet.vn/jollibee-xay-dung-thuong-hieu-thuc-an-nhanh-duoc-yeu-thich-nhat-viet-nam-2356655.html
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