On May 28, CMC Telecom and Amazon Web Services (AWS) will organize a workshop to help leaders in the Retail industry improve customer experience and increase conversion rates using Generative AI (GenAI) technology.

1920x1080 KV Event op1.png
The workshop with the theme “The Future of Retail: Enhancing Customer Experience with Generative AI” promises to bring opportunities for Retail businesses to access the great and practical benefits of GenAI technology. Along with that, leaders will be equipped with knowledge about AWS GenAI services to revolutionize business operations and create outstanding customer experiences in the future. Generative AI - Technology redefines the Retail industry Generative AI (GenAI) is a part of the field of AI, capable of generating many different types of data such as source code, images, videos, sounds, text, etc. With practical applications in many fields, GenAI plays an important role in expanding human creativity. This is not only a new technology trend but also the key to helping Retail businesses overcome challenges and lead in the competitive market. At the workshop, retail businesses will learn more about GenAI and the opportunities that this technology brings in personalizing the customer experience, through practical applications in marketing in particular and in the retail industry in general. Because GenAI has the ability to analyze the behavior and preferences of each customer based on shopping data, thereby providing appropriate product suggestions. Therefore, GenAI is creating a new, personalized and different shopping experience from traditional methods.
social speaker 1200x1200.png
CMC Telecom representative said: “In marketing, GenAI can help businesses create personalized advertising content and sales materials for each customer segment. This helps businesses increase conversion rates and attract customers who are truly in need.” AWS's GenAI supports the realization of new ideas Currently, CMC Telecom is an Advanced Tier Services partner of AWS in Vietnam. This is one of the world's leading cloud service providers with strong infrastructure and advanced technology. At the event, experts from CMC Telecom and AWS will introduce Amazon Q - an AWS GenAI tool launched in 2023, helping programmers write code faster and more efficiently, thereby accelerating the development of products and services of businesses. Using Amazon Q, businesses can minimize risks and product development costs thanks to the ability to detect, fix errors and improve source code quality. The conference on May 28 will be an opportunity for leaders to gain a deep understanding of GenAI technology and how to apply this technology trend to business operations, to improve customer experience and optimize product quality. By participating in the event, leaders will not only be equipped with valuable knowledge but also have the opportunity to explore AWS's leading GenAI services and build strategic business relationships, opening the door to sustainable development in the future.

Thuy Nga