MobiFone's smart office solution integrates many features for businesses
Laying the first bricks for the telecommunications network
30 years ago, Vietnam Mobile Information Company (VMS) - the predecessor of MobiFone Telecommunications Corporation (MobiFone) was officially established, marking a turning point in the history of the telecommunications industry in Vietnam. By becoming the first mobile network to be commercially provided to the people, MobiFone with the famous slogan "Anytime - Anywhere" has gradually become an important part, leaving its mark in the lives of many generations of Vietnamese people. This slogan has even been "applied" by many people to many other familiar activities in life.
Like many other businesses, the development process also encountered many difficulties and challenges. However, with the spirit of dedication and devotion, innovation and creativity, putting the interests of the people and customers first, the leadership and staff of MobiFone have together achieved many important achievements in production and business activities as well as contributed to the development of the country's economy.
Dedicated customer care team
Today, MobiFone has become a "giant" in the telecommunications industry as well as the Vietnamese business system when it has been in the Top 100 most valuable telecommunications brands in the world for many consecutive years according to Brand Finance's report. Even the brand value of this network has continuously increased. Recently, the report "Ranking the 100 strongest and most valuable brands in Vietnam" published by Brand Finance (UK) showed that MobiFone's brand value in 2023 increased by 18.5% from 661 million USD (in 2022) to 783 million USD, ranking in the top 15 brands with the strongest and most valuable brand value in Vietnam. This is truly a meaningful result, especially in the context of a particularly difficult economy due to market fluctuations, weak demand, risks of global economic recession and high inflationary pressure. Thus, MobiFone continues its 8-year streak of increasing brand value even in the context of the telecommunications industry facing many difficulties and witnessing the decline of many major brands. The brand value in 2023 has increased by 45.3% compared to the first time MobiFone appeared in the ranking of the world's most valuable brands by Brand Finance in 2016 as a testament to the network operator. has been trusted and loved by consumers.
Brand growth also shows that the company's efforts in production and business and orientation to promote digital transformation have achieved results. Telecommunications is the main source of revenue, but facing the saturation phase of the telecommunications market, MobiFone has been transforming into a digital technology enterprise with a comprehensive digital ecosystem, with 3 main business areas including digital infrastructure, digital solutions/platforms and digital content services, aiming to "enhance the lives" of MobiFone's partners, businesses and individual customers. Along with expanding its business into the digital space, MobiFone has achieved initial results, when products and services in the digital ecosystem such as MobiFone Money, mobiEdu, MobiFone Smart Office, mobiAri...
MobiFone brand value in 2023 increases
MobiFone's move has many meanings
Up to now, MobiFone's steps are still meaningful. MobiFone has the best customer care service in Vietnam; creating a healthy competitive environment. This competition creates satisfaction levels and increasingly attractive rates for consumers. However, in reality, the traditional telecommunications industry is gradually losing growth space due to the strong influence of social networks and high customer demands. Currently, fiber optic cable has wide coverage, the internet is developing, the more services there are, the more the mobile industry is shrinking, both in terms of services and growth space. The mobile industry needs to find new growth space, new products and services whose utilities need to be associated with the development of smart social life, trust, use and the desires of users. I hope that MobiFone will continue to affirm its position in technology and its title of Labor Hero in the renovation period in modernizing MobiFone's infrastructure and digital ecosystem and for all industries, levels, and fields to successfully transform digitally.
(Professor, Doctor of Science Do Trung Ta - former Minister of Posts and Telecommunications - now Ministry of Information and Communications)
Transform to develop
In addition to focusing on promoting production and business in its traditional field of mobile telecommunications, in recent years, MobiFone has continuously invested and developed strongly in areas such as developing new mobile connections, enterprise information technology solutions and digital services. In particular, as one of the first three domestic network operators to invest and successfully test the 5G network in 2019, MobiFone has made an important contribution to putting Vietnam on the list of pioneering countries successfully applying this high technology in the world, affirming Vietnam's bravery, intelligence and capacity to friends around the world.
However, along with the rapid development of digital technology and the trend of globalization, IOT connection... has strongly affected the domestic telecommunications industry. Instead of traditional communication methods such as SMS and voice, users are gradually switching to new communication and connection methods via social networks and the internet. Meanwhile, the Vietnamese mobile market is also entering a saturation phase. In 2020, the SIM usage rate reached 137%. According to the audit firm E&Y, competition around price and low rates have pushed the mobile industry to saturation and reduced profitability following global trends. Notable figures are also shown in the Industry Summary Report of the Ministry of Information and Communications, in 2022, domestic telecommunications revenue is estimated to reach only 138,000 billion VND, an increase of only 1.6% compared to 2021. Profit after tax in 2022 is estimated to reach 44,500 billion VND, an increase of 3.8% compared to 2021. Mobile phone subscribers using smartphones are estimated to reach 75.80%, an increase of 1.4% compared to 2021...
Along with the saturation of the mobile telecommunications market, the change in business direction and the response to the Government's call for National Digital Transformation have led to timely transformation decisions with MobiFone. It can be said that up to now, MobiFone has developed a digital ecosystem with digital education solutions mobiEdu, smart broadcasting, digital healthcare, digital finance (e-wallet and MobiFone Money). These solutions not only meet the needs of the majority of people but also contribute to promoting the national digital transformation process and keeping up with the global digitalization trend. Thus, from a purely mobile telecommunications enterprise, in recent years, MobiFone has gradually transformed itself into a digital technology enterprise with a variety of high-quality digital services.
Deploying virtual reality technology
MobiFone won many awards at home and abroad
MobiFone has continuously won many domestic and international awards such as Top 10 Digital Services - Retail Strong Brands of Vietnam in 2020-2021; Top 10 Strong Brands of Vietnam in the Technology industry in 2022, Vietnam National Brand 2022, Top 100 most valuable telecommunications brands in the world (2020, Brand Finance), Vietnam Digital Transformation Award 2022. In the context of the telecommunications market gradually becoming saturated and increasingly difficult, MobiFone has set itself the goal of "maintaining telecommunications - attacking new spaces". Based on the 5 main pillars of "Customers - Products - Technology - Operations - Capacity", MobiFone sets itself specific goals until 2025 to rapidly develop new digital products and services outside of telecommunications such as: digital infrastructure business, providing digital platforms/solutions - digital content; Building an increasingly complete MobiFone digital ecosystem". Thereby, promoting the digital transformation process in Vietnam, contributing to building a Digital Government, Digital Society and Digital Economy.
At the same time, MobiFone is also closely accompanying businesses in the process of digital transformation. For example, earlier this year, MobiFone and Vietnam Airlines signed a strategic cooperation agreement for the period 2023 - 2028. The cooperation agreement will promote the potential and strengths of two leading enterprises in the fields of aviation and telecommunications - information technology, contributing to creating favorable conditions for Vietnam Airlines and MobiFone to expand production and business, and develop sustainably. Accordingly, Vietnam Airlines will cooperate with MobiFone to build the company's digital infrastructure such as cloud computing system, domestic and international connection infrastructure, dedicated and public telecommunications networks applying 4G, 5G technology, etc. MobiFone will also coordinate with Vietnam Airlines to deploy digital platforms and digital solutions for Vietnam Airlines such as electronic offices, electronic contracts, process automation (RPA), online meetings, data management, etc.; digital services on payment, e-commerce, customer experience, operations management, data mining and other digital solutions that MobiFone is capable of providing in the future. MobiFone will support, consult on the development and implementation of policies, programs and plans to implement Vietnam Airlines' digital transformation strategy.
In June, this network operator signed a memorandum of understanding with Vietnam Railways Corporation. Accordingly, MobiFone will provide products and services on digital infrastructure, digital solutions, digital services... with advanced technologies, aiming to build a 4.0 enterprise, focusing on 3 main areas: Digital infrastructure, Digital solutions and Digital services. MobiFone provides a system of Digital Transformation solutions in enterprises, aiming at digital transformation in the railway sector to help improve customer experience, operational management, customer data exploitation...
Successfully deployed 5G network testing since 2019
MobiFone's Aspiration in the New Era
MobiFone representative said: The achievements that MobiFone has today are the result of the consensus, efforts, determination, creativity and innovation of MobiFone's collective over the past 30 years. With the "MobiFone spirit" that has been tempered and the "MobiFone will and aspiration" in the new era, we believe that we will continue to bring more new products, services, and new values to customers. At the same time, successfully carry out the mission of creating digital infrastructure and digital platforms for national digital transformation. Thereby actively contributing to the industrialization and modernization of the country.
Since 2022, MobiFone has been closely following its development strategy towards 2030 with 3 pillars: Digital Infrastructure, Digital Solutions/Digital Platforms and Digital Content Services. Specifically, implementing subscriber development work in parallel with strengthening the review, management and standardization of subscriber information according to State regulations and identifying this as a regular and necessary task to build an accurate and complete database for the deployment of new services. Focusing on promoting data business to compensate for the decline in revenue from mobile telecommunications services, data revenue in 2022 is expected to grow by nearly 27% compared to 2021. In 2022, MobiFone also promoted the "Make in MobiFone" orientation and industrial production, bringing revenue growth of over 60% compared to 2021. In particular, MobiFone is one of the first 5 units in Vietnam licensed to provide electronic contract certification services, aiming at the goal of enterprise 4.0.
At the same time, MobiFone will continue to implement its strategy to promote business in new areas such as digital finance, digital healthcare, digital education, etc., which require a lot of resources in terms of systems and human resources in the initial stages of implementation.
MobiFone representative said that by 2025, the company is expected to develop digital infrastructure in the leading group, mastering core technology. At the same time, it will rapidly improve in developing new customers, retaining existing customers and creating many new sources of revenue, and strongly growing digital service revenue. "MobiFone's goal is to become a core enterprise promoting national digital transformation, taking the lead in investing and supporting other businesses in developing digital infrastructure and digital transformation. The company will perform well in its leading role in digital technology infrastructure, the foundation for the digital economy, digital society associated with ensuring safety, information security, and manufacturing equipment for the 5G system. On that basis, support and transfer technology to other businesses. We also always aim to take the lead in implementing national strategies, strategies for the information and communications industry," MobiFone representative shared more.
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