The love story of Han So Hee and Ryu Jun Yeol has received mixed opinions - Photo: Soompi
Greenpeace is considering Ryu Jun Yeol's role as an ambassador as the actor is accused of not performing his duties as an environmental ambassador, Chosun reported.
Ryu Jun Yeol accused of 'greenwashing'
After making his relationship public, Ryu Jun Yeol became the focus of social media, many people "discovered" that his environmental protection actions were actually just 'greenwashing' (a term for pretending to be environmentally friendly in exchange for a good image).
Ryu Jun Yeol has been involved in Greenpeace's campaigns for nearly 7 years - Photo: X
Some people have provided evidence that the actor often uses bags made from animal skin, plastic boxes, nylon bags... instead of environmentally friendly materials.
And the biggest controversy broke out when Ryu Jun Yeol was a "player" who frequently visited golf courses, while this sport was becoming the center of controversy because of its involvement in environmental destruction.
Greenpeace also stood up to eliminate this sport with the slogan Stop playing with our lives , but Ryu Jun Yeol did the opposite.
Ryu Jun Yeol in Greenpeace's climate change response campaign - Photo: Greenpeace
In response to the criticism, Greenpeace issued a statement: "We are looking into this issue and considering discussing it based on our internal regulations regarding community ambassadors."
Ryu Jun Yeol has been involved in Greenpeace's environmental campaigns for about 7 years.
After being appointed as a community ambassador in April 2023, he also called for action to respond to climate change through the I Am Polar Bear campaign.
Han So Hee lost advertising contract
As for Han So Hee, in just two consecutive days, March 19 and March 20, she was "turned away" by brands, who announced the termination of advertising contracts.
According to Korean media, this is the first time in 8 years that the beverage brand Chumchurum has stopped working with a model after only 1 year of cooperation.
In the case of NH bank, Han So Hee has cooperated for nearly 3 years, her promotional videos all have a huge amount of interaction, but that still cannot change the situation.
Han So Hee used to be a familiar face of NH Bank - Photo: NHBank
Although Han So Hee's management company has stated that the termination of the advertising contract with the two brands was decided in advance and has nothing to do with the actress dating Ryu Jun Yeol.
However, given the public's strong reaction to the actress after her love scandal, it is not difficult to understand why brands terminated their contracts with Han So Hee to ensure their brand image.
Before the scandal broke out, Han So Hee and Ryu Jun Yeol were actively discussing appearing together in a new film project. However, with the current situation, whether the film can be released smoothly or not is still a big question.
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