Maintaining appeal after the game show craze.

In 2024, the Vietnamese entertainment market witnessed a boom in game shows, including "Brother Overcoming a Thousand Obstacles," "Brother Saying Hi," and "Beautiful Sister Riding the Waves"... Through these programs, many artists unexpectedly rose to fame and received widespread attention from the audience.

Working hard after the game show craze.

Before his "Brother Says Hi" show , Hung Huynh went through a period of uncertainty and lost his passion for his career. The male singer admitted that this music show was an opportunity for him to connect with colleagues and gain more motivation to pursue his passion. From this stepping stone, Hung Huynh began working on his debut music product , "Can't Close My Eyes ," and affirmed that he will strive harder in his journey to win over audiences as a performing artist.

Hung Huynh (right) releases his debut MV, hoping to develop himself as a performing artist.

Similarly, Pham Anh Duy is another name that has made a significant breakthrough thanks to "Anh trai" (Brother Say Hi) . Sharing with us, the male singer said that when he first moved to the South to pursue his career, he faced many challenges. However, participating in reality shows helped him build new relationships, receive support from people, and gain more opportunities, so "everything became less difficult." But instead of choosing to release a product after the game show craze, Pham Anh Duy continued to try his hand at "Bài hát của chúng ta" (Our Song) , showing his versatility and passion even though he couldn't advance further in the competition.

Not only do current programs bring new faces closer to the audience, but they also provide opportunities for many artists to express themselves more or experience new things. Before participating in "Brother Overcoming a Thousand Obstacles," Cuong Seven was considered unapproachable by many, and even doubted about his singing ability. However, through the music game show, he gradually proved his abilities and gained a certain audience. Winning "Brother Overcoming a Thousand Obstacles " is also considered a sweet reward for his efforts after 14 years of struggling in the profession. "Being loved and recognized by everyone is absolutely wonderful," he affirmed.

Taking advantage of the lingering excitement of his victory, Cuong Seven released his EP " Luot ," consisting of 5 songs. This is his first product after the reality show, with the support of SpaceSpeakers. Although the appeal of these songs isn't overwhelmingly huge, it's undeniable that they have shown more positive signs compared to the previous products of the singer born in 1989.

Jun Phạm reinvents himself in the music video "Sơn Thủy Khúc"

Jun Pham is also a case of someone who has been working hard after the reality show "Brother Overcoming a Thousand Obstacles ". After the show ended, the singer was busy releasing a new product called "Mountain and Water Melody" , presenting a fresh image to the audience. Not to mention, the singer is also a member of the five-member boy group BOF. In early January 2025, the group released the music video "Tet Dinh Noc" (The Ultimate Tet) , which garnered over 700,000 views in just over two weeks.

It's not just the male contestants; the female contestants also know how to capitalize on the game show craze to launch new musical products. Trang Phap, in addition to joining the girl group Lunas, has just released a series of songs such as "Good Girl," "Be Trap," etc. Meanwhile, Phuong Vy and Luu Huong Giang have formed a new group and released the music video "Chi Em Minh" (Our Sisters) on television... These are considered their efforts in their careers since gaining attention thanks to the reality show "Chi Dep Dap Gio Roi Song" (Beautiful Sisters Riding the Waves ).

Pressure to maintain appeal

In reality, game shows offer artists many opportunities to win over audiences, but that doesn't mean success in one program guarantees everything. The appeal of a game show is limited, requiring artists to work harder throughout their careers to prove their abilities. Many winners and runners-up have subsequently disappeared from the entertainment industry. Conversely, some contestants, despite not winning, have made significant strides in their careers thanks to their hard work and dedication.

Discussing this issue, Meritorious Artist Vu Thanh Vinh, a producer of many current programs, believes that from the stepping stone of game shows, artists must strive harder, and sometimes, audience expectations also create pressure. He emphasized: "The path and career ultimately depend on themselves."

Luu Huong Giang (left) and Phuong Vy form a new music group.

Diligently releasing new products, trying out different programs, or busily performing for audiences… these are the ways many artists choose to maintain their appeal. With the release of "Sơn Thủy Khúc" (Mountain and Water Melody) , Jun Phạm said he wanted to bring something new, different from his image as a family man or his familiar ballad songs. Admitting that he's not someone who's quick to "catch trends," Jun Phạm chose a different path to win over audiences. He said: "The younger generation of artists are so talented that even if I tried to compete, I probably wouldn't be able to. I want to invest in the quality of my music, because I believe that's what will remain with the audience."

Meanwhile, Cuong Seven stated that learning and self-improvement are his priorities after his victory in the "Brother Overcoming a Thousand Obstacles" competition. The game show craze has made him busier, but he feels satisfied with this. The 8X singer set a goal: "I want the quality of my live performances to be good so that people recognize that I can do it not only on television but also on big stages. I want to become more professional so that people see that I am dedicated to my craft."

Not to mention, maintaining a positive image is also something artists need to pay attention to. For Pham Anh Duy, along with the love of the audience comes great pressure, requiring him to take care of his appearance and demonstrate responsibility to the public. "I also hope to have more projects to present to the audience after the show," he said.

Source: https://thanhnien.vn/giu-suc-hut-sau-con-sot-gameshow-185250120223505438.htm