In 2024, along with the movements of functional sectors, activities in the province's startup ecosystem, and the breakthrough efforts of businesses, Quang Nam has witnessed the rise, clear growth and many successes of many businesses. Quang Nam Newspaper has contributed a small part to this journey with continuous propaganda in print and electronic newspapers. Notably, there is a series of online seminars with the participation of many experienced experts in the fields of marketing, branding, business strategy planning, Tiktokers... Most recently, in December 2024, there was a seminar on the topic "building personal brands on social networks". The topic is not new, but there are many shares and concerns from small and medium enterprises, OCOP subjects who are used to doing well but not speaking well...
Difficulties on the road to digitalization
In the context of increasingly fierce integration and competition, businesses with OCOP products are actively looking for new directions to bring their products further. However, many businesses are still confused about building brand images on digital platforms.
One of the major obstacles is limited skills and resources. Most SMEs do not have a dedicated communications or marketing team. Budget constraints also make it difficult for them to invest properly in promotional campaigns.
Not only that, local cultural factors also pose their own challenges. Quang people are often self-conscious when appearing in front of the camera due to their accent. “The Quang accent is hard and heavy, I am afraid that people will not understand or like it, so I am afraid to livestream or make videos” - a small business owner shared.
Which way?
To help OCOP enterprises and SMEs in Quang Nam overcome difficulties, comprehensive solutions are needed that are suitable to local characteristics. Experts believe that combining training, technical support, and exploiting local cultural values is the key for businesses to transform.
To develop communication skills and confidence in front of the camera, a practical solution is to organize communication skills training courses specifically for small businesses. Training content can include:
- Personal and Business Branding: Guide to creating professional profiles on social media platforms like Facebook, TikTok, and Instagram.
- Produce engaging content: Learn how to shoot videos, take product photos, and edit concise, engaging content.
- Effective livestream: Practice speaking engagingly and confidently in front of the camera, and handle situations during the live broadcast.
In addition, improving communication and pronunciation skills is also essential. Instead of being shy, Quang Nam people can turn their accent into an advantage. “Quang Nam accent is very genuine, creating a sense of closeness and trust. If you know how to exploit it, this will be a big plus for the brand” - a marketing expert commented when participating in the online program of Quang Nam Newspaper.
- Exploiting local factors and product stories: Modern consumers are not only interested in products but also want to know the stories behind them. Quang Nam businesses can take advantage of this factor to build communication content:
- Storytelling: Tell about the origin, production process and cultural significance of the product.
- OCOP brand positioning: Promote OCOP products as a symbol of quality and local pride.
Technical and financial support
Simple content editing and design software such as Canva, CapCut… can help small businesses create attractive content without investing too much resources. In addition, support programs from the government or trade promotion organizations can provide advertising funds or free training for businesses.
Harness the power of community
Building customer groups on Facebook or Zalo not only helps promote products but also strengthens connections with consumers. Businesses can also encourage customers to share images and videos of products to spread the brand naturally.
Long journey, need perseverance
Despite many difficulties, if they are persistent and creative, Quang Nam businesses can absolutely succeed in building their brands on social networks. Some suggested initiatives such as the campaign “Quang Accent - Pride” can help people feel more confident when appearing in front of the camera, while creating a unique mark for the brand.
Not only that, the development of sales channels on e-commerce platforms such as Shopee, Lazada or Tiki also needs to be focused on. The combination of strong brands and methodical sales strategies will help Quang Nam OCOP products reach far, not only domestically but also in the international market.
The journey of building a digital brand is a challenging one, but it also opens up many opportunities for small and medium-sized enterprises in Quang Nam. With the right support and determination, products bearing the mark of the homeland can completely affirm their position in the digital age.
Source: https://baoquangnam.vn/giai-phap-giup-doanh-nghiep-vua-va-nho-quang-nam-xay-dung-thuong-hieu-tren-mang-xa-hoi-3146618.html
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