Decoding Vinhomes' impressive performance in the real estate market

In the journey of more than 10 years since its inception, Vinhomes has always maintained its position as the leading real estate developer in Vietnam.

One of the golden secrets to creating prestige and pioneering market leadership for the "Vin family" brand is the unique policies towards residents' interests.

Heart and Vision through the investor's lifetime care "insurance"

In addition to providing places to live like many investors in the real estate market, Vinhomes always sets a higher goal, which is to bring customers a place worth living, accompanied by a lifetime care "insurance". After more than 10 years of development, Vinhomes' commitment to the community of residents has never been broken. And this is also the strategy that demonstrates the "heart" and "vision" of an investor who always holds the position of the leading real estate creator in Vietnam.

Accordingly, the "heart" of Vinhomes is to always reserve a large land fund for the development of green spaces, accompanied by synchronous utilities, such as water parks, green parks, modern entertainment areas, high-class sports facilities... Besides, when becoming Vinhomes residents, it also means that customers enjoy all the privileges from Vingroup's service ecosystem, including health care from Vinmec, education from Vinschool, shopping, entertainment at Vincom, green transportation from VinBus...

Vinhomes is a pioneer in the real estate market, always creating the most livable metropolises.

Mr. Bui Van Doanh, Director of the Institute of Real Estate Research (VIRES), said that not every investor can “copy” Vinhomes’s approach, because in order to create high-class amenities and landscapes as well as enhance community connectivity in urban areas, real estate developers must invest, even “sacrifice” a lot in terms of land fund, finance, and intelligence. But the most important thing is still the “heart”.

“Only investors with a heart are willing to dedicate land to trees, public spaces, and community living areas. Only investors with a heart are willing to devote their heart and soul to the project, from finding ideas, implementing ideas to planning, designing, and taking care of the project from the whole to the smallest details to improve the quality of life for residents,” Mr. Doanh emphasized.

Beyond the word "heart", Vinhomes also affirms the word "vision" when pioneering in the real estate market with its own path when providing residents with an extremely valuable "invisible utility". That is to create close-knit communities by establishing and maintaining clubs among residents, including the Happy - Healthy Living Club; the Green - Civilized - Classy Living Club. And most recently, Vinhomes also launched the Vinhomes Elite Customer Club - Vinhomes Elite Club with a series of attractive privileges for both residents and customers who own real estate of this brand.

Changing the way the real estate market operates

Vinhomes Elite Customer Club is considered a new step in the strategy of raising the living standards for Vinhomes residents. Accordingly, customers who have, are and will own Vinhomes real estate products have the opportunity to become members of the Club, with 4 membership levels named after precious stones: Topaz, Ruby, Diamond, Diamond Elite. Through these names, Vinhomes sends the message that each customer is as precious as a gem, deserving to receive the best values from the investor.

With unique policies and Vingroup's large ecosystem, Vinhomes Elite Club members will be taken care of by diverse and attractive services in each phase and will especially receive discounts when purchasing real estate products with the Vinhomes brand.

“Instead of forgetting customers after the transaction ends as is common in the market, Vinhomes always shows gratitude to customers who have accompanied the brand with practical values, even if they have bought a house for decades. There are few businesses that have enough resources, prestige and vision to offer such 'huge' policies to customers,” said Mr. Tran Duy Khanh, owner of a real estate business in Hanoi.

According to experts, Vinhomes' No. 1 position over the years is completely deserved, because it is given to an investor who has always created breakthroughs in the market with a different direction. In its development journey of more than 10 years, Vinhomes has always affirmed its leading position by creating the most livable metropolises. In particular, the leading real estate developer in Vietnam has also worked hard to build elite communities that are physically healthy, mentally strong, spiritually happy, rich in experience, green, civilized and classy. This is also gradually becoming the common "identity" of Vinhomes residents across the country.

Through the clubs, Vinhomes always raises the living standards for residents with practical movements and activities along with attractive incentives and privileges.

2023 is an unprecedentedly difficult year with nearly 5,000 real estate businesses leaving the market, according to the Ministry of Construction. However, according to experts, fire tests gold, hardship tests strength, this is also an opportunity to purify and reshape the real estate market.

Overcoming that stormy period, Vinhomes still maintained its position as the leading real estate developer in Vietnam. The metropolises of this investor are still trusted by investors and customers with real housing needs.

“Increasing the value of real estate by improving the quality of life for residents is a wise investment, because it not only increases the attractiveness and liquidity of the project, but more importantly, it also helps to enhance the investor's reputation in the market, specifically with customers. This is the long-term value that helps investors develop sustainably based on the true value of the projects they develop. The approach of putting the interests of customers first also contributes to changing the way the market operates in a more sustainable direction,” Mr. Bui Van Doanh emphasized.

Source: https://baodautu.vn/batdongsan/giai-ma-phong-do-an-tuong-cua-vinhomes-tren-thi-truong-bat-dong-san-d215344.html