According to Tech Unwrapped , there is no official detailed information at this time, but based on various sources, this increase will be up to $ 200. Importantly, the price increase for the iPhone 15 series will also occur in the US market - which has not previously been increased by Apple for the iPhone 14 series.
Consumers need to spend more on iPhone 15s
Coming back to the iPhone 14 series, all of these models have seen significant price increases in most countries, except the US and China. Part of the price increase stems from inflation and the weakening of local/regional currencies against the USD, especially the EUR. Now that the situation has improved with the EUR recovering against the USD, Apple will be more interested in adjusting the price of the iPhone 15 in Europe as well.
In Europe, the iPhone 14 Pro Max starts at €1,469 after tax (about $1,587). In the US, the starting price is $1,099, excluding tax. That's a significant difference.
If Apple raises the price of the iPhone 15 Pro Max in Europe to 1,699 euros as predicted, the price of the device will be very high and will overcome an important psychological barrier for consumers. It is unclear to what extent the new pricing strategy will affect sales of the terminal, but it is clear that given the current economic situation, many consumers may hesitate to buy the product.
As for the iPhone 15 Pro, the source said its price could increase by $100. The iPhone 15 and 15 Plus could stay the same as the current generation or cost up to $50 more.
The price increase for the iPhone 15 is said to stem from the increased manufacturing costs of high-end devices, especially since Apple is expected to use titanium casings for the Pro models. It's a material that's stronger and lighter than steel, but also more expensive. There's still a lot of doubt about that information, but a price increase for the iPhone 15 series is inevitable.
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