Opening the discussion, Associate Professor Dr. Nguyen Thanh Loi, Editor-in-Chief of the Economic and Urban Newspaper, emphasized the significance and role of the OCOP program in developing the rural economy. Mr. Loi affirmed that the OCOP program not only helps develop forms of production and business organization but also contributes positively to improving the income and quality of life of rural people. At the same time, OCOP is also an important solution in the industrialization and modernization of agriculture and rural areas, contributing to the construction of new rural areas.
Associate Professor, Dr. Nguyen Thanh Loi, Editor-in-Chief of Economic & Urban Newspaper, delivered the opening speech of the seminar.
The Editor-in-Chief of the Economic and Urban Newspaper emphasized that the OCOP program was born with three major goals: developing forms of production and business organization; shifting economic structure, improving income and living standards for people; promoting industrialization and modernization of agriculture and rural areas.
In Hanoi, after nearly 5 years of implementing the program, more than 2,769 products have been evaluated and classified, of which 6 products have achieved 5 stars, 12 products have achieved 5 stars potential, 1,485 products have achieved 4 stars and 1,266 products have achieved 3 stars. These numbers not only demonstrate the strong vitality of the program but also reflect the tireless efforts of management agencies and businesses in improving the quality and value of OCOP products.
OCOP products into supermarket system: Bridge between production and consumption
Bringing OCOP products into the supermarket system is considered a strategic step to expand the consumption channel, helping products reach consumers more closely. However, according to experts, businesses and OCOP subjects, this still faces many difficulties.
At the seminar, Mr. Pham Anh Tuan, Vice Chairman of the Vietnam Fatherland Front Committee of Hanoi City pointed out that one of the main reasons why OCOP products still have difficulty entering supermarkets is because the production scale of OCOP entities is still small, processed products are not diverse, leading to low competitiveness.
Mr. Pham Anh Tuan - Vice Chairman of the Vietnam Fatherland Front Committee of Hanoi City spoke at the seminar.
In addition, the promotion and consumption of OCOP products are not really effective. Many enterprises, cooperatives and production and business entities said that they have difficulty accessing and bringing products into the supermarket system. In particular, small-scale establishments often do not have enough resources to meet the requirements of quality, quantity and standards of the modern retail system.
According to Mr. Ha Tien Nghi, Deputy Head of the Hanoi Rural Development Department, OCOP products are mostly raw products, not deeply processed, so the added value is not high and competitiveness is limited. Moreover, the small-scale production of many OCOP entities makes it difficult to meet the strict requirements of the supermarket system.
To clarify the role of the supermarket system in promoting the consumption of OCOP products, Ms. Nguyen Thi Kim Dung, Director of Co.op Mart Ha Dong Supermarket, shared that the OCOP program has become a bright spot in Vietnam's agricultural and rural development strategy. OCOP products not only meet domestic demand but also reach out to international markets. This affirms the important role of the program in improving product quality and promoting the process of building brands for Vietnamese agricultural products.
Bringing OCOP products into supermarkets helps increase opportunities and expand the market. Photo: TL
The Saigon Co.op retail system currently has more than 130 OCOP products, including fruits, poultry eggs, honey, bird's nests and many other products from cooperatives in many provinces and cities. Bringing OCOP products into the supermarket system not only helps to consume better but also contributes to raising consumer awareness of the value of local products, thereby encouraging the spirit of "Vietnamese people use Vietnamese products".
What solutions help OCOP products easily enter supermarkets?
To promote the introduction of OCOP products into the supermarket system, experts have proposed many solutions, in which promoting information and propaganda about the OCOP program is extremely important. Consumers need to better understand the value of these products as well as the efforts of farmers and businesses in improving product quality.
Mr. Ha Tien Nghi, Deputy Head of the Hanoi Rural Development Department, emphasized the need to effectively implement solutions to connect and expand the market. Specifically, Hanoi has opened 105 points to introduce and promote OCOP products, organize events and fairs to promote trade and product consumption. In addition, there should be policies to support businesses in improving production processes and designing modern and eye-catching product packaging to attract consumers.
Another important solution is to strengthen dialogue between management agencies, businesses and OCOP entities to remove difficulties, support administrative procedures and necessary conditions to bring products into the supermarket system. Only with close cooperation and consensus among stakeholders can OCOP products truly win the trust of consumers and expand the consumption market.
At the seminar, experts and representatives of agencies and enterprises proposed many solutions to promote the consumption of OCOP products through the supermarket system. Mr. Nguyen The Hiep, Deputy Director of the Hanoi Department of Industry and Trade, emphasized the role of trade promotion in improving the efficiency of OCOP product consumption.
According to Mr. Hiep, the Hanoi Department of Industry and Trade has implemented many activities such as organizing fairs, Vietnamese goods weeks, and the "Vietnamese goods loved by consumers" voting program. These activities not only help promote OCOP products but also create conditions for businesses and cooperatives to connect with large distributors.
Mr. Hiep also added that Hanoi currently has a strongly developed commercial infrastructure with more than 29 shopping malls, 130 supermarkets, 455 traditional markets and over 2,000 convenience stores. OCOP points of sale have been expanded to 107 locations across the city, creating favorable conditions for consumers to access OCOP products.
Ms. Pham Thi Ly, Director of Tien Duong Organic Agriculture Cooperative, shared her experiences and difficulties the cooperative encountered when bringing OCOP products into the supermarket system.
Also present at the discussion, Ms. Pham Thi Ly, Director of Tien Duong Organic Agriculture Cooperative, shared her experiences and the difficulties the cooperative encountered when introducing OCOP products to the supermarket system. Tien Duong Cooperative currently has 4 products recognized as OCOP, including pennywort and yellow flower tea. Although these products are highly appreciated for their quality, meeting the standards of packaging, labeling, and quality control processes of supermarkets is still a challenge.
To overcome these difficulties, the cooperative has invested in research and development of new products, improved product quality and improved sustainable production processes, said Ms. Ly. "We also focus on branding and increasing product promotion activities through media channels, trade fairs and trade promotion events," Ms. Ly shared.
In addition, Mr. Dam Van Dua - Director of Dong Cao General Service Cooperative (Me Linh district) also shared about the production and consumption linkage model that the cooperative is applying. According to Mr. Dua, building partnerships with large retailers and participating in trade promotion programs are important strategies to bring OCOP products closer to consumers. "We have signed cooperation contracts with many large supermarkets, and at the same time, we have strengthened product quality control from production to consumption to ensure that they meet the standards of the retail system," said Mr. Dua.
Promoting OCOP product consumption: Need consensus of all parties
Mr. Pham Anh Tuan, Vice Chairman of the Vietnam Fatherland Front Committee of Hanoi City, emphasized the need for close cooperation between management agencies, businesses and people in promoting the consumption of OCOP products.
Mr. Tuan said that the campaign "Vietnamese people prioritize using Vietnamese goods" is now entering a new phase, with many challenges from both domestic and international sources. Raising consumer awareness of the meaning and value of OCOP products is one of the important factors to ensure the success of the program.
Mr. Ha Tien Nghi proposed to increase support for OCOP entities in product research and development, improving production technology and expanding production scale. In addition, there should be policies to support capital, technical training and branding to help OCOP products compete in the market.
Mr. Ha Tien Nghi, Deputy Director of the Department of Rural Development, proposed to increase support for OCOP entities in product research and development, improving production technology and expanding production scale. Photo: TL
The seminar "Promoting OCOP products to consumers through the supermarket system" gathered many valuable contributions from experts, managers and businesses. For OCOP products to truly reach far, it is not only necessary to improve product quality but also to have consensus and cooperation from related parties. Through building a sustainable development strategy and strengthening trade promotion, OCOP products will increasingly gain the trust and support of consumers, contributing to promoting rural economic development and building new rural areas.
When OCOP products are sold in supermarkets, they are not just simple consumer goods but also carry a message of love for the homeland and national pride. Consumers do not just buy a product, but also support a lifestyle, a cultural value imbued with Vietnamese identity.
Source: https://danviet.vn/gap-ghenh-nong-dan-dua-san-pham-ocop-vao-sieu-thi-20240826125550116.htm
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