The development of community tourism not only creates attractive experiences to attract tourists, thereby spreading the unique culture of the ancient capital, but also contributes to improving the lives of local people.
Lighting up community tourism
Ninh Binh is not only known for its many scenic spots but also has rich potential for cultural tourism. Taking advantage of this, many tourism products have been developed, in which community tourism services have been invested in and effectively operated by the people.
Community tourism has been developing strongly in Ninh Binh since 2010. This type of activity is suitable for the natural, cultural and social conditions of the province as well as the increasing choice of tourists, especially international tourists. Up to now, the whole province has 265 households doing business in community tourism services, the most popular models are homestay and farmstay.
In Gia Vien district, the farmstay model began to form in 2005 when tourists came to visit Van Long Wetland Nature Reserve and had a need to stay at local homes. Since then, this type of tourism has been replicated throughout the district. Gia Vien people, in addition to cultivating rice, crops, raising livestock and poultry, also provide tourism services, from organizing receptions to introducing and promoting the unique natural and cultural values of the locality to tourists.
When coming here, in addition to experiencing daily activities with the locals such as: going to the market, cooking, milling rice, pounding rice, hoeing the land, bailing water with a bucket on the edge of the field... tourists can also join a tour by buffalo cart, ox cart to visit the scenery of the Northern countryside, sit on a bamboo boat to admire the charming beauty of the mountains and rivers in Van Long nature reserve.
Meanwhile, Hoa Lu district has strongly developed the homestay model. This accommodation service has helped many families earn more income and stabilize their lives. Besides eating and sleeping, visitors can also participate in family activities such as cooking and organizing parties. Many households also sell some local products as souvenirs such as: burnt rice, handicrafts, rattan and bamboo products. Homestay room prices are stable, from 150,000 - 200,000 VND/person.
Mr. Thiem and Ms. Huong, the owners of Tam Coc White Swan homestay, said: “Guests coming to the homestay are mainly German, British, French, Spanish... They travel for the purpose of experiencing, so they want to stay at local people's houses to explore the life of Vietnamese people. They often stay from 1 week to a month.”
According to Mr. Thiem, in addition to experiencing culture and exploring natural beauty and history, visitors also need to be satisfied with the quality of service and service attitude when traveling to community tourism. Therefore, creating a good impression of behavior is highly valued by local people and is a factor that attracts visitors to return or introduce relatives. Some visitors, after staying with local people, saw the hard work of the hosts and when leaving, offered to give them monthly support money. Although the hosts refused, they still kept in touch regularly.
Efforts from the government and people
The development of community tourism has created jobs, increased income for people in addition to income from traditional jobs; created sustainable links with many economic sectors, expanded markets for products, goods and services. At the same time, promoted the image of the locality and country to friends around the world.
Developing community tourism not only helps people preserve and promote the unique cultural features of the locality but also contributes significantly to poverty reduction and creates new sources of livelihood for the people. Ms. Tam's family, the owner of Ninh Binh Bamboo Farmstay (Gia Vien district), shared: "My son quit his job in the city to return to his hometown to do tourism because the job is not stressful and is close to home.
The prolonged Covid-19 pandemic has made business operations extremely difficult. There was a time when I advised my children to close the shop to do other work, but because of their passion and the determination of many people working in community tourism here to keep the brand, they have been able to maintain it until today."
In recent times, community tourism in Ninh Binh has effectively exploited the unique cultural and traditional values of the region, while focusing on experiencing and enjoying traditional local "specialties" such as mountain goat, burnt rice; Ninh Van stone craft village, Kim Son sedge weaving, folk activities with Muong ethnic people in the new tour Muong Tour - Thien Ha Cave.
In recent years, Ninh Binh's master plan for tourism has prioritized the development of ecotourism and community tourism. In Ninh Binh province, there are about 18 main tourist areas and destinations that have been invested in and put into service for tourists. Of these, 13 ecotourism areas and destinations have the direct participation of local people.
In the coming time, the locality will continue to develop the homestay model by encouraging local households to invest in developing houses with rooms for guests according to the approved development plan. In particular, the development of the homestay business model must ensure national security and defense, social order, contribute to protecting the natural environment, social environment, preserving and promoting local cultural identity, creating jobs and income for the local community, and promoting socio-economic development.
Director of Ninh Binh Tourism Promotion Information Center Nguyen Van Minh
According to Director of Ninh Binh Tourism Promotion Information Center Nguyen Van Minh: “Ninh Binh tourism industry will continue to promote propaganda in the local community to contribute to enriching tourism products; OCOP products; promote linkages with provinces in the growth quadrangle. The Department of Tourism has also organized training courses on tourism knowledge, cultural behavior towards tourists for the people, building the image of Ninh Binh people as friendly and hospitable. Along with that, the province focuses on raising awareness of the local community in the tourism sector; restoring traditional craft villages, activities, local culture, integrating with homestay tourism.”
The reality of tourism development in Ninh Binh in recent times has shown that one of the core values that has built the Ninh Binh tourism brand to what it is today comes from the local people. Awakening and promoting cultural identity and actively building a community tourism model have helped Ninh Binh appear on many tourism rankings and become a brand lesson for many other destinations.
Source: https://kinhtedothi.vn/du-lich-cong-dong-sinh-ke-ben-vung-voi-nhieu-nguoi-dan-ninh-binh.html
![[Photo] Prime Minister Pham Minh Chinh chairs conference on anti-smuggling, trade fraud, and counterfeit goods](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/5/14/6cd67667e99e4248b7d4f587fd21e37c)
Comment (0)