Ambiente Frankfurt 2025 takes place from February 7-11 in Frankfurt, Germany, creating opportunities for businesses to seek business opportunities and introduce products.
60 Vietnamese enterprises participate in the fair
On February 7, 2025 (local time), in Frankfurt - Germany, Ambiente Frankfurt 2025 Fair opened. This is the world's leading event on consumer goods and gifts held once a year in February in Frankfurt, Germany.
This year's fair has the participation of 4,660 exhibiting businesses from many countries and territories, aiming to promote the growth of the global consumer goods market; creating opportunities for businesses to seek business opportunities and introduce products and services.
This year, Ambiente will showcase a wide range of products and innovations in the consumer goods sector. From kitchenware and homeware to interior design and gifts, the event will showcase cutting-edge trends and inspiration for modern lifestyles.
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| National Trade Promotion Program booth |
The fair is a trade promotion event that Vietnamese businesses are very interested in and actively participate in. This year's fair has the participation of nearly 60 Vietnamese businesses, including Minh Long, Kim Giang Handicraft, Quang Vinh Ceramic, Thang Long Craft, and Duc Thanh Wood, among many others. Of which, 15 handicraft businesses are participating in the fair as one of the activities of the National Trade Promotion Program.
Over many years of participating in the exhibition, many major Vietnamese brands have left their mark at the fair in particular as well as in the German and EU markets in general, such as Minh Long Porcelain Company, Manh Dan Ceramics...
Speaking to reporters, a representative of Minh Long Ceramics Company's booth said that the Ambiente Frankfurt Fair is an opportunity for Vietnamese enterprises in general and Minh Long Ceramics in particular to thoroughly research the German market in particular and the European market in general, to learn in detail about the tastes and consumer needs of this potential market. From there, research to improve product quality and design to suit consumer tastes. The event also helps Minh Long Ceramics listen to new needs from partners, continuing to realize the aspiration to spread the quintessence of ceramics according to borderless criteria.
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| Minh Long Ceramics Booth |
Among many famous ceramic brands in the world, Minh Long products such as dining sets, tea sets, specialized utensils for hotels and restaurants, health-preserving ceramic pots, etc. still create a difference because of their designs and colors that meet the needs and tastes of the international market, in addition to preserving the beauty of Vietnamese culture. In particular, the colored glaze product lines attract visitors with their fresh, youthful beauty, minimalist but luxurious design, and high applicability.
The fair is divided into four main areas: Dining, Living, Giving and Working. The Dining area focuses on kitchen and home trends, homeware and storage, contemporary dining table design, commerce and decoration. The Living area showcases interior design, home decor and accessories. The Giving area has a wide range of products related to gifts, beauty, accessories... The Working area introduces new solutions and products in paper, stationery and school supplies.
Accordingly, a wide range of products, providing innovative solutions for different living spaces and design styles, were introduced at the fair.
A notable highlight this year is Interior Looks, which gives furniture manufacturers direct access to business opportunities in the contract and hospitality sectors. Furniture, lighting and textile brands from Europe and Germany showcase their products and connect with interior designers, architects and contractors for public spaces, hotels and restaurants.
Expectations shaping the future of consumer goods
As the largest event in Frankfurt and a key networking platform for industry, retail and contract business, the trio of fairs is expected to shape the future of the consumer goods industry.
“The global economic order is changing, creating major challenges for all market participants. Inflation, changing consumer behaviour and market concentration are putting pressure on both retailers and manufacturers. Accordingly, at Ambiente 2025, Christmasworld and Creativeworld are the most important international platforms for the entire consumer goods industry and serve as growth engines in areas such as hospitality, design and sustainability ,” said Detlef Braun, member of the Board of Management of Messe Frankfurt, the event’s organizer.
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| Ambiente Frankfurt Fair is also an opportunity for Vietnamese businesses to carefully research the German market in particular and the European market in general. |
In particular, the Ambiente Frankfurt Fair is also an opportunity for Vietnamese businesses to carefully study the German market in particular and the European market in general, to learn in detail about the tastes and consumer needs of this potential market. From there, they can study and improve the quality and design of products to suit consumer tastes.
At the same time, through the fair, Vietnamese businesses will learn about mechanisms and ways to approach channels and distributors of goods, especially e-commerce channels that are becoming increasingly popular and becoming a shopping trend for consumers.
| In 2024, the Ambiente Frankfurt 2024 event attracted around 4,000 exhibitors from 170 countries and territories, along with around 96,550 visitors, with 93% of attendees expressing satisfaction with the fair. |
Source: https://congthuong.vn/doanh-nghiep-viet-tim-co-hoi-kinh-doanh-tai-ambiente-frankfurt-2025-372856.html
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