Dozens of Vietnamese food and beverage businesses promote their products at the 2024 International Food and Beverage Fair - PLMA in the United States.
On November 17, 2024, within the framework of the International Food and Beverage Fair - PLMA 2024, the Trade Promotion Agency (Ministry of Industry and Trade) held the opening ceremony of the Vietnam National Pavilion at the Rosemont Exhibition Center, Chicago, USA.
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| Leaders of the Trade Promotion Agency (Ministry of Industry and Trade) and delegates performed the ribbon-cutting ceremony to inaugurate the Vietnam National Pavilion at the International Food and Beverage Fair - PLMA 2024. Photo: Vietrade |
Attending and cutting the ribbon at the opening ceremony were leaders of the Trade Promotion Agency (Ministry of Industry and Trade), representatives of the Vietnam Trade Office in the United States; leaders of the Ho Chi Minh City Investment and Trade Promotion Center (ITPC) and 21 Vietnamese enterprises, marking an important step in the strategy of expanding the international market of the Vietnamese food and beverage industry.
According to the Trade Promotion Agency, implementing the National Trade Promotion Program, the Trade Promotion Agency has coordinated with domestic and foreign partners to organize a delegation of Vietnamese enterprises to participate in the PLMA 2024 International Food and Beverage Fair, marking an important milestone in the journey to bring Vietnamese products further.
PLMA Fair has a scale of more than 1,500 exhibitors from over 50 countries and thousands of large retailers and importers. This is an ideal opportunity for Vietnamese brands to attract attention from international partners.
The Vietnamese business delegation participated with 21 booths on an area of 200m², highlighting key products, from processed foods, traditional spices, high-quality agricultural products to typical beverage products. Products such as coffee, natural spices, dried fruits and herbal drinks from Vietnam have left a strong impression on US partners thanks to their outstanding quality, ability to meet healthy and environmentally friendly needs - factors that today's consumers are very interested in.
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| Mr. Hoang Minh Chien - Deputy Director of the Trade Promotion Agency (Ministry of Industry and Trade). Photo: Vietrade |
Sharing at the event, Mr. Hoang Minh Chien - Deputy Director of the Trade Promotion Agency (Ministry of Industry and Trade) - affirmed: Vietnamese food and beverage is achieving impressive achievements in expanding international markets. In the first 10 months of 2024, the export turnover of this industry to the United States reached nearly 1.5 billion USD, an increase of 18.3% over the same period last year. PLMA Fair is not only a place for businesses to promote their products but also a strategic opportunity for us to establish sustainable partnerships in this potential market.
According to the Deputy Director of the Trade Promotion Agency, the consumption trend of the US market is strongly shifting towards green and sustainable products, which are of natural, organic and environmentally friendly origin. This is also a great opportunity for Vietnamese products to exploit, from items such as coffee, natural spices to dried fruits and herbal drinks. These products have been proving to be highly competitive, not only in terms of quality but also thanks to sustainability - a factor that is of particular interest to US retailers and importers.
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| The Vietnam National Pavilion displays and introduces highly competitive food and beverage products, not only in terms of quality but also in terms of sustainability. Photo: Vietrade |
To meet the strict requirements of the US market on food quality and safety, Vietnamese enterprises have applied production processes according to international standards such as HACCP, ISO and FDA. This not only helps Vietnamese products increase their competitiveness but also enhances the trust of international partners in Vietnamese food and beverages.
In addition, businesses also invest in environmentally friendly packaging and modern processing to protect the natural properties of products, meeting the needs of consumers who are increasingly concerned with sustainability.
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| The Vietnam National Pavilion attracts the attention of US importers. Photo: Vietrade |
“Participating in PLMA 2024 will not only help Vietnamese businesses reach out to US partners but also lay the foundation for a long-term development strategy for the food and beverage industry in the international market. Trade promotion and brand promotion activities at PLMA 2024 will contribute to increasing export turnover, while strengthening Vietnam's image as a reliable supplier of high-quality and sustainable products,” the Deputy Director of the Trade Promotion Agency expected.
| PLMA 2024 International Food and Beverage Fair at Rosemont Exhibition Center, Chicago, USA takes place until November 19, 2024. This is a great opportunity for Vietnamese businesses to affirm their position in the international market, opening up many new cooperation prospects for the Vietnamese food and beverage industry to reach the world. |
Source: https://congthuong.vn/doanh-nghiep-thuc-pham-va-do-uong-viet-nam-xuc-tien-quang-ba-san-pham-tai-hoa-ky-359477.html
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