Businesses launch Tet products with many promotional programs

Many businesses in Ho Chi Minh City started the Tet season early by launching products to the market, as well as new products to meet consumer demand.

Welcoming the New Year 2025 - celebrating the Lunar New Year of At Ty, most businesses in Ho Chi Minh City have started the Tet season early by launching Spring 2025 products to the market; as well as launching new products with a commitment to keep prices stable and deep promotions to meet consumers' shopping needs.

Mr. Amiya Yosuke - Vice Chairman of the Board of Directors of Saigon Food Joint Stock Company, informed the press about new products and Tet products in 2025 on December 12, 2024.

For example, Saigon Food Joint Stock Company (Sai ​​Gon Food) started the Tet season quite early with about 1,000 tons of finished products, 20% higher than the Giap Thin Lunar New Year.

Mr. Amiya Yosuke - Vice Chairman of the Board of Directors of Saigon Food Joint Stock Company - said: The company has proactively prepared raw materials since September 2024. In addition to the "Tet Hotpot" product that has become a hallmark of Saigon Food every spring, this year's At Ty Tet 2025, Saigon Food continues to develop new product lines that are diverse, fast, convenient but still ensure adequate nutrition and freshness.

In particular, Saigon Food imported Pizza and Gratin for the first time from its parent company, Maruha Nichiro Group from Japan, along with products for daily meals such as Tet combo - complete seasoning sauce to help consumers save time and have fun with family and friends.

Saigon Food launches an attractive promotion program with discounts from 20% to 50% on main items such as Tet hotpot, complete seasoning sauce, Pizza, ... during the Tet At Ty holiday.

In addition, Saigon Food actively cooperates with large supermarket chains such as: Coop Mart, BigC, Aeon, Lotte, Emart... to introduce new products and promotional programs for customers, with discounts from 20% to 50% on main items.

Similarly, Vietnam Livestock Corporation (Vissan) has also completed its food supply plan for the 2025 Lunar New Year, with a total budget of over VND540 billion, an increase of 8% over the same period last year. This is a preparation step to meet the increased consumer demand during the Lunar New Year and ensure market stability.

According to the plan, Vissan is expected to supply nearly 930 tons of fresh food, an increase of 5% compared to the 2024 Giap Thin Tet, and 3,700 tons of processed food, an increase of 8% over the same period. In addition, the company has reserved an additional 10% - 20% of output to be ready to respond to supply shortages.

Previously, Vissan had started stockpiling raw materials starting from June 2024, with the goal of ensuring abundant supply to meet consumer demand before, during and after Tet At Ty 2025.

According to Mr. Nguyen Phuc Khoa - Chairman of the Board of Directors of Vissan, in order to attract customers, in addition to traditional product lines, Vissan has launched new product lines, focusing on convenience and speed such as the pork roll product line targeting the young customer segment. Vissan is committed to keeping prices stable throughout Tet, while implementing a variety of weekly promotional programs, with discounts of 10% - 20% for some essential products.

Many businesses rush to launch Tet gift boxes to the market

Along with preparing goods, many businesses and modern retail systems have also launched Tet gift boxes to the market. This year's Tet gift boxes focus on health care products, environmentally friendly with the main products being agricultural products and essential consumer goods.

Welcoming the upcoming 2025 Lunar New Year, Orion has introduced a diverse and unique gift set, serving all gift-giving needs. The products not only have beautiful packaging but also focus on investing in quality, increasing real values ​​for Vietnamese consumers.

Sharing about the preparation of Tet products for 2025, Orion representative said that consumers tend to spend more cautiously, focus more on quality as well as look for new options. To meet the market demand this year, Orion launched a set of Tet gift products An with a variety of designs and stable prices (7 box models for individual customers and 8 box models for corporate customers).

In addition to the An Tet gift set, Orion also launched special gift sets in popular product lines during Tet such as: ChocoPie, Gouté, Custas, Bong Bang,... With the motto of increasing the real value of each product, Orion increased 20-25% of products compared to last year, products with prices ranging from 88,000 VND to 500,000 VND to serve the diverse shopping needs of this year's Tet holiday.

Mr. Dang Quoc Huy - Head of Satramart Saigon Supermarket (under Saigon Trading Group - One Member Limited Liability Company - SATRA) - also said that in order to serve the shopping and gift-giving needs of consumers during the Lunar New Year 2025, the SATRA retail system (Satramart and Satrafoods) has prepared nearly 50 gift basket models of all kinds. The prices of the gift baskets range from 300,000 VND to more than 3 million VND/basket.

Meanwhile, a representative of the Coop Mart supermarket system also said that from mid-December 2024, Saigon Co.op will officially display more than 100 gift basket models. These Tet gift basket models are a graceful combination of traditional and modern, with diverse prices, ranging from 99,000 VND to nearly 1.4 million VND, to serve all needs: from display to gifting to individuals and groups. In particular, this year, Co.opmart and Co.opXtra have launched a completely new Tet gift basket, exclusive to the "Co.op" house: vegetable gift baskets are a combination of Asian and European spices such as Hai Duong garlic, Vinh Chau shallots, New Zealand onions... with prices starting at only 31,500 VND.

There is only about 1 month left until the new year 2025, followed by the Lunar New Year, this is also the time when businesses launch products to the market with many attractive promotional programs to increase revenue. These programs not only ensure the supply of essential goods, stabilize prices but also help people feel secure when shopping during the peak season.

Source: https://congthuong.vn/tp-ho-chi-minh-doanh-nghiep-bung-hang-tet-voi-nhieu-chuong-trinh-khuyen-mai-363973.html