Cooperating with prestigious domestic and foreign water purifier brands such as Kangaroo, Karofi, Sunhouse, Hoa Phat, Mutosi, Toshiba... helps Dien May Xanh bring customers a variety of choices in terms of designs, technologies and prices.
According to CEO of Mobile World Doan Van Hieu Em, retailers do not only sell products but also sell value. Promoting the supply of water purifiers is considered a solution for clean drinking water because the problem of polluted and contaminated water still exists in many places today, especially in rural and remote areas.
The current trend is even developing from clean drinking to healthy drinking with water filtration technologies that retain many beneficial nutrients for the body. Not stopping there, Dien May Xanh and its partners also focus on bringing sustainable value to customers.
Therefore, the retailer has launched a series of long-term support policies such as a warranty of up to 5 years, free replacement of the first year's raw filter, 50% reduction in filter replacement costs for the next 3 years, support for exchanging old for new when the product ends its life cycle... to achieve the dream of "greening" clean water sources to every home and every person not only in 2025 but also for the long-term future for the health of Vietnamese people.
Not only is it a handshake with water purifier manufacturers, Dien May Xanh is also a pioneer in implementing flexible financial solutions thanks to strong cooperation with financial partners, helping customers to "take the device home and use it immediately, pay later" with a success rate of up to 80%.
The retailer introduced a completely new concept in the field of consumer finance, which is installment purchase, a new step forward from the previous concept of "installment purchase". With installment purchase, customers do not need to pay interest, no hidden fees.
Therefore, the product amount is simply divided equally each month and the customer pays the monthly amount according to the installment period he chooses. Thanks to this strategy, customers of all classes, from rural to urban, can easily own a water purifier without worrying about the cost.
With the aim of bringing value to consumers in all areas of business, Dien May Xanh hopes that the water purifier industry will become a solution to protect users' health.
To realize that, Dien May Xanh and its partners set a long-term goal in 2025 to develop the water purifier industry to 1 million units nationwide, of which Dien May Xanh alone will supply 600,000 units. The short-term goal will be to reach 200,000 units from now until early 2025.
Although this is a large number, Mr. Doan Van Hieu Em - CEO of Dien May Xanh - still expressed confidence in the strong growth of the industry, with sales increasing by 15% over the same period thanks to the practical significance of water purifiers for users' health.
Cooperation with partners not only helps Dien May Xanh diversify its product sources but also brings consumers reasonable prices and many flexible sales policies, suitable for the needs of the majority of people.
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